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It’s Not Really About the Money

What is at the root of your client's motivation to purchase life insurance or an annuity? At the end of the day, it’s not really about the money.
When discussing personal finance with clients, it’s easy to get bogged down in the numbers and statistics that go with a sales pitch. Although important, those elements don’t reach… http://brokersalliance.com/about-brokers-alliance/news/2017/08/its-not-really-about-money/