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May The Fourth Be With You

Have you ever wondered how much it would cost Yoda for life insurance?
Have you ever wondered how much Yoda would pay for life insurance? To celebrate Star Wars Day, we crunched the numbers to come up with the monthly cost of life insurance for some … http://brokersalliance.com/about-brokers-alliance/news/2017/05/may-fourth-be-you/

Are You Connecting?

Women control more than 60% of the nation’s wealth, constitute more than 45% of American millionaires, and are growing their wealth at a rate nearly twice that of men. Does your ratio of female-to-male clients reflect these statistics?
Women control more than 60% of the nation’s wealth, constitute more than 45% of American millionaires, and are growing their wealth at a rate nearly twice that of men. Does your ra… http://brokersalliance.com/about-brokers-alliance/news/2016/12/are-you-connecting/

5 Tips to Master the Art of Email Etiquette

How much of your work week do you spend drafting and replying to emails? If you’re like most professionals in the workforce, your answer is some variation of “a lot.” In order to make your email correspondence with clients and colleagues as effective and …
How much of your work week do you spend drafting and replying to emails? If you’re like most professionals in the workforce, your answer is some variation of “a lot.” In order to m… http://brokersalliance.com/about-brokers-alliance/news/2016/10/5-tips-master-art-email-etiquette/

How to Turn Your Friends Into Clients

What segment of the market do you feel you’ve made the fewest inroads with? Have you approached the segment of people you have the best access to and are closest with, your friends? Here’s some advice to keep in mind when you reach out to those close to y…
With what segment of the market do you feel you’ve made the fewest inroads? Is it boomers? Is it millenials? Whoever it is, it’s a good idea to customize your marketing strategy to… http://brokersalliance.com/about-brokers-alliance/news/2016/10/how-turn-your-friends-clients/

Marketing Insurance to Boomers, Millennials, & Everyone in Between

One of toughest aspects of any independent broker’s job is marketing the financial products he or she sells. Here are some essential tips to keep in mind if you want to appeal to a broad range of ages and expand your market base.
One of toughest aspects of any independent broker’s job is marketing the financial products he or she sells. Deciding which benefits to focus on and packaging providers’ products i… http://brokersalliance.com/about-brokers-alliance/news/2016/09/marketing-insurance-boomers-millennials-everyone-between/

How to Write a Great List Article

Most internet users are drawn to simple, well-formatted content. List articles, offering tips and tricks, facts or highlights pertaining to one subject or another, are a great way to capture readers’ attention. But not all list articles are created equal.…
Most internet users are drawn to simple, well-formatted content. List articles, offering tips and tricks, facts, or highlights pertaining to one subject or another, are a great way… http://brokersalliance.com/about-brokers-alliance/news/2016/08/how-write-great-list-article/

How Marketing is Changing Forever

The ability to adapt to and exploit change has helped many a business succeed over the years. A part of the office in which we’ve seen an inordinate amount of change in just the past few years is the marketing department. Marketing is undergoing several d…
The ability to adapt to and exploit change has helped many a business succeed over the years. A part of the office in which we’ve seen an inordinate amount of change in just the p… http://brokersalliance.com/about-brokers-alliance/news/2016/08/how-marketing-changing-forever1/

How Marketing is Changing Forever

The ability to adapt to and exploit change has helped many a business succeed over the years. A part of the office in which we’ve seen an inordinate amount of change in just the past few years is the marketing department. Marketing is undergoing several d…
The ability to adapt to and exploit change has helped many a business succeed over the years. A part of the office in which we’ve seen an inordinate amount of change in just the p… http://brokersalliance.com/about-brokers-alliance/news/2016/08/how-marketing-changing-forever/