Real Lives, Real Stories: Let The Narrative Speak for Itself

Mar 22, 2019

Not too long ago, one of our producers shared a powerful, true story to his Facebook page. It made a huge impact with his audience; he ended up having multiple contacts call him asking to discuss life insurance. He was kind enough to share the story with us to use for marketing pieces that you can share with your clients.

The story describes a young father in his 30’s shopping for additional term coverage after purchasing a new home. After receiving a quote for a term policy with living benefits, he said he wanted to think about it. A week later, he unexpectedly passed away and never had the chance to secure a policy. That “think about it” mentality is why 1⁄3 of families would have a financial disaster in the first month should their family breadwinner pass away.*

You can access this customizable, consumer marketing piece (and a multitude of other pieces) in the Consumer Marketing App in myAdvisorCloud agent portal. Give your Agent Relationship Manager a call at 480.296.0169 for more information.

term father story.png

*For its eighth year, in January 2018, LIMRA employed an online panel to survey adult consumers who are financial decision makers in their households. This resulted in the 2018 Insurance Barometer Study, by Life Happens and LIMRA. Responses were received from 2,082 individuals. The data were weighted by age, gender, education, race, region, and income to be representative of the general population. A propensity score adjustment was added to correct for biases inherent in Internet panels. The margin of error in this study is /- 3 percentage points.

Category: Sales

Category List

Tag List

IRA (1)
Tax Benefits (2)
presentations (2)
Roth (1)
Breast Cancer Research (1)
Looking Forward, Giving Back (1)
Production (1)
review (2)
business solutions (4)
Millennials (6)
instant decision (1)
training (3)
business owners (4)
Charitable Giving (3)
gul (2)
Sales (23)
Interest Rates (1)
Life Insurance Awareness Month (6)
Healthy Living (1)
Life Insurance Evaluation (8)
Retirement (10)
sales kit (1)
Training Event (1)
Brokers Alliance Open (1)
Social Media (8)
IUL (12)
E-App (1)
networking (1)
estate planning (2)
Retirement Investment (4)
industry trends (1)
Legacy Planning (1)
Breast Cancer Awareness Month (4)
DOL (2)
illness (1)
Waste Management Open (1)
Gender Gap (1)
social security (1)
FIA (1)
Life Insurance Update Show (9)
buy sell agreement (1)
PPC (2)
resources (1)
Death Benefit (2)
Brokers Alliance (8)
Mobile App (1)
Gift (1)
Cash Value (1)
Prospecting (4)
Financial Legacy (6)
Indexed Annuity (3)
Premium Finance (4)
Legacy (1)
Media (2)
Additional Earning (1)
life insurance awareness (1)
Marketing (12)
2019 (1)
Asset-Based LTC (1)
Insurance (21)
Brand Values (1)
Facebook (2)
funeral (1)
Advice (1)
rates (1)
selling (1)
injury (1)
Webinar (1)
business (1)
Annuity Update Show (11)
march madness (1)
Variable Annuities (1)
Life Quotes (4)
Pitch (1)
Growth Opportunity (1)
life happens (1)
Baby Boomers (1)
leads (6)
PIA (2)
Annuity Concepts (12)
Star Wars (1)
private pension funding (1)
Fixed Annuities (8)
end of year (1)
living benefits (6)
Life Insurance Check Up (6)
term life (8)
Life Insurance Broker (15)
underwriting (1)
permanent life insurance (3)
Universal Life Insurance (2)
Social Optimization (3)
Financial (4)
Brokers (2)
earning opportunities (1)
Charity (2)
Protection (1)
key person (1)
advanced markets (1)
Life Insurance (87)
Video On-Demand (2)
Tips (3)
products (5)
Leaderboard (1)
hiring (6)
Donation (1)
final expense (1)
Quoting Tools (1)
trends (1)
life 101 (2)
Benefits (1)
term (6)
Life Insurance Trends (20)
Income Planning Academy (1)
case studies (2)
premium deposit account (1)
Content Building (2)
Beneficiary (1)
Retirement Strategy (4)
Alternatives (5)
MYGA (10)
consumer marketing (6)
non-med (3)
RMD (1)
Income (1)
Alternative Investments (2)
Long-Term Care Awareness Month (1)
Best Rates (1)
Retirement Planning (24)
Clients (2)
sales presentations (1)
Market Exposure (1)
business planning (6)
Required Minimum Distribution (1)
Generation Y (1)
Long Term Care (4)
Annuities (30)
Life Insurance Brokers (6)
Sales Concepts (12)
Financial Planning (20)
Investments (2)
Deferred Fixed Annuities (1)
Health Care (1)
Executive Bonus Arrangement (1)
advanced planning (2)
Hybrid Products (1)
Immediate Fixed Annuities (1)

Tag Cloud

PIAlife insurance awarenessBest RatesIULBenefitsSocial OptimizationCharityAnnuity ConceptsBrand ValuesLife InsurancetrendsTipsillnessnon-medbuy sell agreementProtectionLife Insurance Awareness MonthLife Insurance Evaluationsocial securityFacebookLong Term CarereviewBeneficiarygulbusiness solutionsDeferred Fixed AnnuitiesAnnuity Update ShowAnnuitiesLegacyPremium FinanceExecutive Bonus ArrangementQuoting ToolsBreast Cancer ResearchIndexed AnnuityUniversal Life InsuranceDOLlife happensnetworkingLife Insurance BrokersLong-Term Care Awareness MonthFinancialInterest RatesLife QuotesFIAsellingAdditional EarningRetirement Investmentindustry trendsCash Valueliving benefitsSalesHybrid ProductsGifttermAsset-Based LTCProductionSales Conceptsestate planningDeath Benefitbusiness planningterm lifeFinancial LegacyInvestmentsClientsratesIRAfuneralRequired Minimum Distributionpermanent life insuranceRMDMillennialsPitchBrokers Alliance Openbusiness ownersinstant decisionleadsbusinessLegacy Planning2019advanced marketsMYGAHealthy LivingLife Insurance BrokerGender GapLife Insurance Check Uppremium deposit accountprivate pension fundingTax BenefitsLife Insurance Update ShowresourcesPPCAdviceWaste Management Openproductsadvanced planningSocial MediaVideo On-DemandStar WarsRetirement PlanningContent Buildingkey personsales presentationsIncome Planning AcademyBaby BoomershiringIncomeAlternativesconsumer marketingLife Insurance TrendsProspectingMobile ApptrainingBreast Cancer Awareness Monthearning opportunitiesCharitable GivingGrowth Opportunitypresentationslife 101Donationmarch madnessinjuryMediaE-AppunderwritingImmediate Fixed AnnuitiesLeaderboardFixed AnnuitiesFinancial PlanningLooking Forward, Giving BackBrokers Alliancecase studiesMarketingfinal expenseRetirement StrategyRothInsuranceTraining EventVariable AnnuitiesBrokersHealth CareRetirementAlternative Investmentssales kitWebinarend of yearGeneration YMarket Exposure