Real Lives, Real Stories: Let The Narrative Speak for Itself

Mar 22, 2019

Not too long ago, one of our producers shared a powerful, true story to his Facebook page. It made a huge impact with his audience; he ended up having multiple contacts call him asking to discuss life insurance. He was kind enough to share the story with us to use for marketing pieces that you can share with your clients.

The story describes a young father in his 30’s shopping for additional term coverage after purchasing a new home. After receiving a quote for a term policy with living benefits, he said he wanted to think about it. A week later, he unexpectedly passed away and never had the chance to secure a policy. That “think about it” mentality is why 1⁄3 of families would have a financial disaster in the first month should their family breadwinner pass away.*

You can access this customizable, consumer marketing piece (and a multitude of other pieces) in the Consumer Marketing App in myAdvisorCloud agent portal. Give your Agent Relationship Manager a call at 480.296.0169 for more information.

term father story.png

*For its eighth year, in January 2018, LIMRA employed an online panel to survey adult consumers who are financial decision makers in their households. This resulted in the 2018 Insurance Barometer Study, by Life Happens and LIMRA. Responses were received from 2,082 individuals. The data were weighted by age, gender, education, race, region, and income to be representative of the general population. A propensity score adjustment was added to correct for biases inherent in Internet panels. The margin of error in this study is /- 3 percentage points.



Category: Sales

Category List


Tag List

Indexed Annuity (3)
Fixed Indexed Annuities (1)
non-med (2)
Sales Concepts (13)
Hybrid Products (1)
Index Universal Life (1)
Star Wars (1)
Training Event (1)
illness (1)
DOL (2)
Life Insurance Update Show (9)
Life Insurance Check Up (6)
Income (1)
Annuity Update Show (11)
life insurance awareness (1)
Income Planning Academy (1)
sales kit (1)
review (2)
case studies (3)
Long-Term Care Awareness Month (1)
Charity (2)
IUL (13)
Brokers (2)
Breast Cancer Research (1)
Benefits (1)
march madness (1)
business (1)
Annuity (1)
tools (1)
Baby Boomers (1)
Pitch (1)
PBR (1)
trends (1)
Financial Legacy (6)
Universal Life Insurance (2)
Legacy (1)
Marketing (12)
Social Media (8)
E-App (1)
Asset-Based LTC (1)
business planning (6)
sales presentations (1)
life happens (1)
Deferred Fixed Annuities (1)
Looking Forward, Giving Back (1)
industry trends (1)
consumer marketing (6)
living benefits (7)
funeral (1)
Breast Cancer Awareness Month (5)
CSO (1)
leads (6)
Legacy Planning (1)
advanced planning (2)
Sales (23)
selling (1)
Brand Values (1)
Tips (3)
rates (1)
advanced markets (1)
MYGA (10)
business solutions (4)
Required Minimum Distribution (1)
Annuity Concepts (12)
underwriting (1)
Webinar (1)
injury (1)
key person (1)
Healthy Living (1)
resources (1)
Premium Finance (5)
Retirement ACE (1)
IRA (1)
Interest Rates (1)
permanent life insurance (4)
Long Term Care (4)
Financial (4)
Content Building (2)
Social Optimization (3)
Millennials (6)
Gift (1)
Alternative Investments (2)
Waste Management Open (1)
Retirement Planning (24)
2019 (1)
Life Insurance Brokers (6)
Production (1)
products (5)
Retirement Investment (3)
Annuities (31)
Health Care (2)
Insurance (21)
Financial Planning (20)
life 101 (2)
Beneficiary (1)
Gender Gap (1)
Fixed Annuities (9)
Cash Value (1)
social security (1)
Life Insurance (89)
Brokers Alliance Open (1)
final expense (1)
Life Insurance Evaluation (8)
presentations (2)
Roth (1)
Additional Earning (1)
networking (1)
Life Insurance Awareness Month (6)
training (3)
RMD (1)
Generation Y (1)
Retirement Strategy (4)
Facebook (2)
private pension funding (1)
Charitable Giving (3)
Leaderboard (1)
FIA (1)
gul (2)
premium deposit account (1)
Media (2)
Protection (1)
Quoting Tools (1)
Death Benefit (2)
buy sell agreement (1)
Video On-Demand (2)
Product Updates (1)
hiring (6)
Brokers Alliance (8)
Compliance (1)
PIA (2)
Market Exposure (1)
Executive Bonus Arrangement (1)
Life Insurance Trends (21)
Clients (2)
earning opportunities (1)
Best Rates (1)
Life Quotes (4)
term life (8)
PPC (2)
Life Insurance Broker (15)
term (5)
end of year (1)
Donation (1)
savings (1)
estate planning (2)
Mobile App (1)
business owners (4)
Alternatives (5)
Advice (1)
Immediate Fixed Annuities (1)
Retirement (12)
Investments (2)
Variable Annuities (1)
Tax Benefits (2)
Prospecting (4)

Tag Cloud

end of yeartermestate planningproductsLegacy PlanningFixed AnnuitiesLife Insurance Update ShowTipsComplianceQuoting ToolsVariable Annuitiessales presentationsFixed Indexed AnnuitiesRetirementVideo On-DemandtrainingAnnuityMobile AppAnnuitiesLife Insurance Check UpBeneficiaryInterest RatesAnnuity ConceptsAlternative InvestmentsbusinessLong-Term Care Awareness MonthFIAInvestmentskey personreviewindustry trendsIncomeSocial MediaillnesstrendsLife Insurance TrendsratesMediasavingsSaleslife 101MarketingPIARothterm lifeLife Insurance BrokersLooking Forward, Giving BackMillennialsMarket ExposureImmediate Fixed AnnuitiesTraining EventCash ValuesellingBreast Cancer Awareness MonthUniversal Life InsuranceBaby BoomersRequired Minimum Distributioncase studiespermanent life insurancePitchInsuranceCSOSales ConceptsFinancial LegacyDeferred Fixed Annuitiesprivate pension fundingLong Term Carepremium deposit accountProduct Updatesconsumer marketingProspectingnetworkingHealthy LivingIncome Planning AcademyunderwritingfuneralProtectionmarch madnessadvanced marketsBreast Cancer Researchliving benefitsExecutive Bonus ArrangementCharitable GivinghiringFacebooksales kittoolsWebinarClientsbuy sell agreementAsset-Based LTCPBRLife InsuranceTax BenefitsStar Warsbusiness ownersWaste Management Openleadsearning opportunitiesadvanced planningBenefitsBrokersIULRetirement ACELife Insurance BrokerCharityIRABrand ValuesinjuryLife Insurance Awareness MonthFinancial2019MYGABrokers Alliance OpenLegacysocial securitypresentationsE-AppIndexed AnnuityFinancial Planningfinal expenseDonationIndex Universal LifeHybrid Productsbusiness planningnon-medHealth CareProductionGeneration YRetirement StrategyPPCAdviceContent BuildingDOLlife happensBrokers AllianceSocial OptimizationRMDAdditional EarningDeath BenefitLife Insurance Evaluationlife insurance awarenessRetirement InvestmentBest RatesLeaderboardGender GapresourcesgulRetirement PlanningGiftLife QuotesPremium FinanceAlternativesbusiness solutionsAnnuity Update Show


Archive