Real Lives, Real Stories: Let The Narrative Speak for Itself

Mar 22, 2019

Not too long ago, one of our producers shared a powerful, true story to his Facebook page. It made a huge impact with his audience; he ended up having multiple contacts call him asking to discuss life insurance. He was kind enough to share the story with us to use for marketing pieces that you can share with your clients.

The story describes a young father in his 30’s shopping for additional term coverage after purchasing a new home. After receiving a quote for a term policy with living benefits, he said he wanted to think about it. A week later, he unexpectedly passed away and never had the chance to secure a policy. That “think about it” mentality is why 1⁄3 of families would have a financial disaster in the first month should their family breadwinner pass away.*

You can access this customizable, consumer marketing piece (and a multitude of other pieces) in the Consumer Marketing App in myAdvisorCloud agent portal. Give your Agent Relationship Manager a call at 480.296.0169 for more information.

term father story.png

*For its eighth year, in January 2018, LIMRA employed an online panel to survey adult consumers who are financial decision makers in their households. This resulted in the 2018 Insurance Barometer Study, by Life Happens and LIMRA. Responses were received from 2,082 individuals. The data were weighted by age, gender, education, race, region, and income to be representative of the general population. A propensity score adjustment was added to correct for biases inherent in Internet panels. The margin of error in this study is /- 3 percentage points.



Category: Sales

Category List


Tag List

buy sell agreement (1)
non-med (2)
Retirement (12)
Baby Boomers (1)
Variable Annuities (1)
Pitch (1)
advanced markets (1)
Alternatives (5)
Annuity Update Show (11)
sales kit (1)
Protection (1)
social security (1)
tools (2)
underwriting (1)
Indexed Annuity (3)
Brokers (2)
Sales Concepts (13)
Legacy Planning (1)
IRA (1)
Life Insurance Check Up (6)
Interest Rates (1)
Star Wars (1)
Training Event (1)
Video On-Demand (2)
Social Media (8)
PBR (1)
Product Updates (1)
business planning (6)
Tax Benefits (2)
life happens (1)
Tips (4)
Fixed Indexed Annuities (1)
gul (2)
industry trends (1)
Annuities (31)
Millennials (6)
illness (1)
Breast Cancer Research (1)
rates (1)
Charity (2)
presentations (2)
term (5)
Universal Life Insurance (2)
hiring (6)
Asset-Based LTC (1)
Advice (1)
march madness (1)
Looking Forward, Giving Back (1)
PIA (2)
Brokers Alliance Open (1)
Retirement Strategy (4)
FIA (1)
life 101 (2)
Brokers Alliance (8)
E-App (1)
Financial (4)
premium deposit account (1)
DOL (2)
Financial Planning (20)
Healthy Living (1)
estate planning (2)
Market Exposure (1)
Life Insurance Evaluation (8)
earning opportunities (1)
2019 (1)
Beneficiary (1)
funeral (1)
Gift (1)
Brand Values (1)
Benefits (1)
permanent life insurance (4)
IUL (13)
selling (1)
Annuity (1)
networking (1)
end of year (1)
Death Benefit (2)
Investments (2)
Life Insurance Trends (21)
leads (6)
business solutions (4)
business owners (4)
Donation (1)
life insurance quotes (1)
trends (1)
Breast Cancer Awareness Month (5)
resources (1)
Executive Bonus Arrangement (1)
Legacy (1)
Required Minimum Distribution (1)
business (1)
life insurance awareness (1)
Leaderboard (1)
Life Insurance Awareness Month (6)
savings (1)
advanced planning (2)
Clients (2)
Best Rates (1)
Cash Value (1)
Financial Legacy (6)
Marketing (12)
RMD (1)
Life Insurance Brokers (6)
Additional Earning (1)
case studies (3)
private pension funding (1)
Retirement Investment (3)
Social Optimization (3)
living benefits (7)
Production (1)
Long Term Care (4)
Media (2)
MYGA (10)
Deferred Fixed Annuities (1)
Life Quotes (4)
CSO (1)
Retirement Planning (24)
Mobile App (1)
Premium Finance (5)
PPC (2)
review (2)
Compliance (1)
Life Insurance (90)
consumer marketing (6)
key person (1)
Income Planning Academy (1)
Hybrid Products (1)
Content Building (2)
Gender Gap (1)
Charitable Giving (3)
Income (1)
Prospecting (4)
Quoting Tools (1)
Life Insurance Update Show (9)
injury (1)
Sales (24)
Roth (1)
Waste Management Open (1)
Annuity Concepts (12)
final expense (1)
Health Care (2)
Generation Y (1)
quoting (1)
Retirement ACE (1)
Facebook (2)
Insurance (21)
Fixed Annuities (9)
Alternative Investments (2)
Index Universal Life (1)
Long-Term Care Awareness Month (1)
Webinar (1)
training (4)
Immediate Fixed Annuities (1)
term life (8)
sales presentations (2)
products (5)
Life Insurance Broker (15)

Tag Cloud

Content Buildingterm lifeFinancial PlanningLegacyPIAbusiness planningHealth CareBeneficiaryPremium FinanceAlternative InvestmentsAdviceLife Insurance BrokersLegacy Planningbusiness solutionsFinancial2019CSOpermanent life insuranceSocial MediaunderwritingRothAnnuity Update Showkey personDeferred Fixed AnnuitiesLife Insurance Update Showtermlife insurance awarenessGiftsellingHealthy LivingFacebookVariable AnnuitiestoolsTraining EventtrendsLife Insurance EvaluationInsuranceratesRequired Minimum DistributionreviewIndexed AnnuitytrainingBenefitsPitchLooking Forward, Giving BackGender GapMYGABrokers Alliance OpenIncome Planning AcademyresourcesAlternativesgulnetworkingImmediate Fixed AnnuitiesStar Warsbusiness ownersPBRProspectingLong-Term Care Awareness MonthProductionLife Insurance TrendsMarketinglife 101Investmentsprivate pension fundingAdditional EarningBrokers Alliancesales kitCash Valueliving benefitsLeaderboardLife Insurance Awareness MonthSalesIncomeE-AppIULGeneration YCharityQuoting ToolsLife Insurance BrokerBreast Cancer Researchmarch madnessRetirement Strategyconsumer marketingLife Insurance Check Upsocial securityDeath BenefitInterest RatesMediaindustry trendscase studiesFixed Indexed AnnuitiesPPCLife QuotesRetirement InvestmentBaby BoomersBrokersbusinessillnesslife insurance quotesFinancial LegacyAnnuitiesWebinarHybrid Productsend of yearRMDearning opportunitiesMillennialsestate planningquotingClientsLife InsuranceMobile AppRetirement ACEDonationsales presentationsFIAAsset-Based LTCleadsCharitable GivinghiringinjuryfuneralProduct UpdatessavingsDOLVideo On-Demandnon-medBest Ratesadvanced marketsproductsTipsTax BenefitsRetirementIRAadvanced planningRetirement PlanningExecutive Bonus Arrangementlife happenspremium deposit accountProtectionfinal expenseWaste Management OpenIndex Universal LifeAnnuity ConceptsComplianceUniversal Life Insurancepresentationsbuy sell agreementSales ConceptsBrand ValuesFixed AnnuitiesSocial OptimizationBreast Cancer Awareness MonthMarket ExposureLong Term CareAnnuity


Archive