Job Details

Marketing
Full Time
November 9, 2020

Marketing Director

Responsible for leading the development and execution of our marketing strategy and annual plan. The Marketing Director ensures excellent execution across product, customer and channel marketing, and tracks performance metrics vs. goals. You will share your experience, intuition, and insights, and leverage the expertise of others to drive growth.

Essential job tasks include developing marketing plans and devising out-of-the-box strategies for reaching insurance agents, investment advisors, and registered representatives. If you have a history of problem-solving, innovative ideas and calculated risk-taking, we would love to hear from you.

ESSENTIAL JOB DUTIES AND FUNCTIONS

  • Develop digital and traditional marketing campaigns across multiple platforms

  • Must negotiate with agency/vendors

  • Spearhead efforts to increase SEO visibility

  • Direct, find, curate videos to accompany marketing efforts/strategies

  • Use research to develop, implement and measure strategies

  • Develop and manage lead generation strategy to ensure consistently full top of funnel for sales team

  • Design and execute marketing strategies that support the growth of current and future products across all business units

  • Coordinate with the marketing team to ensure completion of execution plan and adherence to marketing vision and strategy

  • Adjust marketing strategy, budget and annual plan as company and/or product needs change

  • Collaborate with cross-functional teams to develop GTM strategies to support product development and launch

  • Identify and work with 3rd party marketing companies to support strategies and initiatives

  • Manage team of marketing direct reports

  • Evaluate agency/vendor performance and assess opportunities for improvement

  • Set KPIs, milestones and goals to track marketing team performance

  • Evaluate performance against KPIs and effectively communicate findings with the organization to adjust workflows as needed

  • Own marketing budget tracking, analysis, and insights development

  • Champion brand stewardship internally and externally through communications, initiatives, strategy, etc.


EDUCATION & EXPERIENCE

  • Minimum of three years of sales or marketing experience

  • Ability to present concepts in new ways and from new perspectives

  • Well-versed in using SEO/ SEM/ PPC and social media strategies

  • Excellent written and oral communication

  • Prepare and submit regular updates to Executive Team

  • Insurance Agent and Advisor Recruiting and Marketing experience required


QUALIFICATIONS

  • Ability to meet sales targets and production goals

  • Excellent organizational skills

  • Leadership skills

  • Quick witted - able to grab attention quickly with writing skills

  • Very organized with careful attention to detail, possess excellent follow up and follow through

  • Excellent oral and written communication skills (correct spelling & grammar are very important)

  • Self-motivated, results-oriented, able to complete assigned tasks

  • Able to prioritize and work efficiently and able to multitask effectively

  • Able to build rapport and trust quickly, dependable, flexible

  • Strong organization and problem-solving skills

  • Possess initiative and positive attitude, team player, desire and ability to learn and grow


REQUIREMENTS

  • Strong understanding of marketing metrics

  • Live and promote our core values

  • Support training and development of marketing team and broader talent


WORKING CONDITIONS AND ENVIRONMENT / PHYSICAL DEMANDS

  • Must be able to perform simple grasping, fine manipulation, and repetitive hand and arm movements frequently

 

Pay: $50,000.00 - $85,000.00 per year plus bonus


Qualifications:

Marketing: 3 years (Required)

Insurance Marketing (Required)


Benefits:

  • Dental insurance

  • Health insurance

  • Paid time off


Schedule:

  • Monday to Friday

Thank you for your interest. Please complete the fields below and click "Submit".