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Marketing Support Specialist Marketing Support Specialist

Brokers Alliance is a leading insurance brokerage company providing an array of nationwide brokerage services including life insurance and annuity products and services throughout the United States. Applying candidates should enjoy the challenge of working in an office culture that generates a high level of activity coupled with a motivating atmosphere and vibrant culture that provides an opportunity to learn and grow within this profession.

Brokers Alliance is currently looking for a Marketing Support Specialist to join the Marketing and Project Support team.

The primary responsibility of a Marketing Development Specialist will partner with our marketing team to plan and assist with coordinating training, conventions along with meetings and events.

Minimum 1+ years relevant work experience. High school education or equivalent required, BA/BS degree preferred. Salary commensurate with experience. Benefits include paid vacation, health/vision/dental insurance, short/long term disability, and 401K.

Job Description:

Under the direction of the Marketing Director and CMO - job description may include, but is not limited to the following duties:

Update Marketing Content Calendar to reflect all upcoming marketing initiatives

Design, build, and deploy email marketing campaigns *with particular focus on Life Insurance, Annuities, Broker Dealer, Money Management, Financial Services, and more.

  • Develop logos, art, graphics, and copy.
  • Maintain all links/urls, landing pages, forms/surveys, images, and documents needed to support campaigns.
  • Deploy marketing campaigns via email, social, blogs, ads, and landing pages.

Create, Update, and Maintain Marketing Lead Lists

  • Receive, filter, and distribute leads
  • Code and Count all Marketing Leads
  • Oversee data updates in CRM and various applications

Analyze marketing campaigns

  • Export data
  • Compile Weekly/Monthly/Quarterly/Annual Reports
  • Suggest campaign strategy
  • Report on trends, successes, and failures and make/implement recommendations to increase effectiveness

Manage blog posting and content as directed

Maintain social media channels and posts as directed

  • Facebook
  • Twitter
  • LinkedIn

Customer Service and Client Onboarding

  • Screen incoming registration requests
  • Activate accounts and add to CRM
  • Optimize phone system
  • Field agent call-ins having trouble with website and troubleshoot as needed
  • Update Agent Dashboards
  • Maintain and create logins
  • Responding to inbound customer service calls, emails, and Instant Messages
  • Monitor Chat channels as directed and respond as needed

Research current trends in email and social media marketing

  • make recommendations for improvements in efficiency and impact

Create and maintain email template database for use by sales staff

  • Perform monthly audit of templates to remove or update content

Create and maintain external use forms and surveys and distribute results as needed

Monitor campaigns

  • watching for trends in delivery, open, bounce, spam rates
  • make suggestions or adjustments as necessary

Website development, design, content research and maintenance

  • Landing page development
  • Assist with SEO / PPC strategy
  • Multiple external websites and internal intranet

Ad Design and Distribution

  • Physical
  • Digital

Assist with coordination and production of video projects

  • Gather content and write scripts
  • Act as on screen talent as needed
  • Assist with production/direction during shoots
  • Ability to cut, edit, render, and post video content

Creation and Distribution of monthly newsletter

Event planning & coordination assistance as needed

Assist with creation and implementation of promotional marketing campaign deliverables and/or incentives

  • Assist with development of marketing material
  • Monitor campaigns and participation
  • Maintain reporting on incentive programs as needed
  • Vendor Communications, bids, and relationship management

Format and distribute marketing projects and/or deliverables as part of specialized campaigns

  • Whitepapers
  • Underwriting Grids
  • Quick Guides
  • And more...

Design and order promotional items as needed

  • Request quotes for material
  • Place orders and work with vendors
  • Distribute items as necessary

Assist with creation and distribution of internal use Google Forms

Webinars

  • Scheduling
  • Recruitment
  • Hosting
  • Follow Up

Extensive knowledges of multiple software programs including:

  • Google Cloud
  • Marketing platform
  • CRM
  • Webinar and Video Platform