Brokers AllianceMarch Madness: the Final Four product review
Every spring, Brokers Alliance ranked the top four carriers in every division ... term, permanent life, annuities, long term care, disability and impaired risk ... broadcast live from the All-American Sports Grill in Fountain Hills, Arizona. Three seasons. Thirteen broadcasts. One legendary 72-page report.
March Madness was the Brokers Alliance tribute to the Final Four ... a digest of product and underwriting rankings at the end of the first quarter, produced for our producers. Host Steve Savant and a rotating bench of specialists reviewed hundreds of contracts and named the four big players in every product division, from super preferred all the way down to standard, male and female.
The desk sign read www.BrokersAlliance.com/MarchMadness in every broadcast. This page restores that address: every surviving episode from the official Brokers Alliance channel, the original campaign assets, and the reports, indexed by date below.
The report and the original campaign
Each season shipped with a comparative report ... 72 pages in 2011, 73 in 2012 ... covering super preferred through standard, male and female, at 10, 15, 20 and 30 year terms on a million-dollar benefit. The 2013 edition and its email campaign survive intact.
“A Brokers Alliance Tribute to March Madness”
The original campaign header that carried the Third Annual review to thousands of producers, preserved from the Brokers Alliance marketing archive along with the segment mailers for term life and annuities.
March Madness Term Life Report 2013
The full comparative digest behind the broadcasts. Download the archived original, exactly as it shipped.
The complete March Madness ledger
Every surviving artifact of the series ... broadcasts, reports, campaign assets ... in chronological order, matched to the Brokers Alliance YouTube channel.
| Date | Artifact | Type | Where |
|---|---|---|---|
| 03-31-11 | Season I taped live at the All-American Sports Grill, Fountain Hills AZ | Taping | — |
| 07-15-11 | Life Insurance, Annuities & Impaired Risk Carriers ... the Final Four Product Review (57:42) | Broadcast | YouTube |
| Q1-12 | The 2012 Term Life Insurance Report (73 pages) | Report | Referenced on air |
| 03-30-12 | Season II full broadcast: Life, Annuities and Long Term Care (47:51) | Broadcast | YouTube |
| 04-02-12 | Season II segment: Life Insurance (15:59) | Broadcast | YouTube |
| 04-02-12 | Season II segment: Annuities (15:44) | Broadcast | YouTube |
| 04-02-12 | Season II segment: Long Term Care (15:45) | Broadcast | YouTube |
| 06-08-12 | Underwriting follow-up: Term Life, Non-Smokers Only (15:00) | Broadcast | YouTube |
| 06-08-12 | Underwriting follow-up: Term Life, Smokers Only (15:00) | Broadcast | YouTube |
| 03-06-13 | March Madness 2013 Promo (0:51) | Broadcast | YouTube |
| 03-22-13 | Email campaign banner: “A Brokers Alliance Tribute to March Madness” | Archive | |
| 03-25-13 | Season III segment: Disability Insurance (15:41) ... the new division | Broadcast | YouTube |
| 03-25-13 | Season III segment: Permanent Life Insurance (15:42) | Broadcast | YouTube |
| 03-26-13 | Season III segment: Term Life Insurance (15:42) | Broadcast | YouTube |
| 03-26-13 | Season III segment: Annuities (15:42) | Broadcast | YouTube |
| 03-26-13 | Season III segment: Long Term Care Insurance (15:42) | Broadcast | YouTube |
| 04-01-13 | March Madness Term Life Report 2013 ... the full comparative digest (PDF) | Report | Download |
| 04-15-13 | Segment mailers: Term Life and Annuities video cards | Term · Annuities | |
| 2013 | Report request form ... still live in the original campaign system | Form | Act-On |
The rankings changed every spring. The standard never did.
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