Brokers AllianceIndependent since 1982. Owner-led since 2009.
Brokers Alliance is a family-owned insurance distributor for agents, agencies and firms. Joe Racich started it in 1982. His son David has owned and led it since 2009. Two generations, one idea: build the tools and relationships our partners actually need, and keep the cost off the producer.
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Brokers Alliance is an independently owned IMO, FMO and BGA for insurance professionals. We carry no insurance carrier ownership and no entanglements, so the product recommendation follows the client, not a carrier parent. Agents, agencies and firms contract through us across life insurance, annuities, final expense, long term care, disability and Medicare Supplement, all under one relationship. The one line we do not write is property and casualty.
The reason to read an about page is usually to find out who is behind the name and whether they will still be there when a case gets hard. Here it is plainly: a family that has run this business for two generations, a team Arizona has named a Top Workplace five years straight, and software our own engineers write and maintain.
A short history, told straight
No origin myth. Just the four moments that explain how Brokers Alliance got here.
Joe Racich founds Brokers Alliance
It starts as a media and marketing resource for agents and agencies, publishing the magazines and materials the industry ran on, then grows into a full brokerage for life insurance and annuities.
David Racich takes ownership
Joe's son David acquires the firm and steps in as owner, President and CEO. Second generation, same independent footing, now with a mandate to modernize how partners are supported.
Top Workplace in Arizona, five years straight
Arizona has named Brokers Alliance a Top Workplace every year from 2021 through 2025. People who like where they work tend to stay, and that steadiness is what a partner feels on a hard case.
Building the software in house
The contracting, underwriting and case-management teams now work alongside platforms BA engineers write and own: MyAdvisorCloud, MyAdvisorGrids, RetirementBrain and LifeBrain.
Three advantages that compound
The same three pillars the homepage leads with, in a little more detail.
Proprietary technology
Four platforms written and maintained by our own engineers, included with the contract. MyAdvisorCloud is the agent dashboard and single sign-on shell, not a CRM you migrate into. MyAdvisorGrids, RetirementBrain and LifeBrain sit behind the same login.
Compensation you can see
Carrier compensation grids sit side by side in MyAdvisorGrids, so you know how comp is set before you write a case and keep seeing it after. Top-tier comp from day one, with the math in front of you instead of quoted over the phone.
Protected partnerships
Your downline is yours and it stays yours, with hierarchy protection in writing. 73+ carrier relationships behind you, and no fee to contract. BA is paid by the carriers and keeps that cost off the producer.
The reasons that show up on a case
The specific things producers point to when they explain why they moved their book.
One contract, many lines
Life, annuities, final expense, long term care, disability and Medicare Supplement, all through a single relationship.
A team that answers
Contracting, underwriting and case management staffed by people who pick up the phone and stay with the case through placement.
No carrier ownership
We hold no ownership stake from any carrier, so the product recommendation follows the client rather than a parent company.
No fees to contract
No contracting fee, no platform fee, no monthly cost. The in-house software comes with the relationship.
Your book stays yours
Hierarchy protection in writing means the downline you build does not get pulled back as you grow.
Rooted in one place
Family owned and run from Fountain Hills, Arizona, where BA also runs the Emerson Art Gallery.
Two generations in, still the same idea: make your job easier.
Family owned since 1982, owner-led since 2009, 73+ carrier relationships, software built in house, and no fee to contract.
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