ADVANCED MARKETS · EXECUTIVE BENEFITS

A key-employee benefit that rewards the business, the executive, and you

Executive Section 162 Bonus Plans let a business bonus a key employee the premium for a permanent life policy the executive owns. The business creates a tax deduction, the executive builds more tax-free income, and you write top life commissions in a fast-growing market.

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01 · THE MARKET

A fast-growing market with real upside

Executive Section 162 Bonus Plans are especially attractive to small business owners, and they appeal to the entrepreneurial and executive clients around them. It is a rapidly growing life insurance market with a wealth of potential, and the conversation opens doors that a straight product pitch never will.

SBBuilt for the small business owner

Owners are looking for ways to incentivize the people who drive the business. A 162 plan gives them a concrete tool to do it, which makes this a market with genuine room to grow.

KESecure your key employees

Losing a key executive is one of the biggest risks a growing company carries. This plan lets an owner reward and retain the people they cannot afford to lose.

RTCreate retirement options

On top of the protection, the plan builds a retirement option for the executive. That combination of security today and income later is what makes it an easy conversation to start.

02 · HOW IT WORKS

Simple by design

The structure is straightforward, which is exactly why owners say yes. The business puts up the money, the executive owns the outcome, and everyone gets a tax advantage out of the arrangement.

B$The business bonuses the premium

The employer pays the executive a bonus equal to the life insurance premium. Because it is compensation, the business creates a tax deduction while securing a key employee.

EXThe executive owns the policy

The key executive owns the permanent life policy and its cash value from the start. The protection and the accumulation belong to the executive, not the company.

TFMore tax-free income later

The policy is structured to give the executive access to more tax-free income down the road, so the plan works as long-term protection and a retirement supplement at the same time.

03 · WHY IT WINS

One plan, three winners

Few strategies line up the interests of the business, the executive, and the agent this cleanly. Brokers Alliance makes sure you walk into the conversation with every advantage on the table.

Access a rapidly growing life insurance market Create tax deductions for the business Secure and reward key employees Give clients access to more tax-free income Receive top life commissions

04 · TOOLS AND SUPPORT

Free tech, and a real person in your corner

These plans are usually funded with permanent life, and IUL is a natural fit. myAdvisor Cloud puts the tools at your fingertips, and your Brokers Alliance Relationship Manager helps you design and position the case.

IULThe most powerful IUL selling tool

Selling IUL, or want to start? Quote like never before and begin the sale all in one convenient place, with the most powerful selling tool in the business.

CPClient presentation

Demonstrate the added value of permanent life insurance with a powerful client presentation that frames the 162 conversation before you ever talk product.

MACmyAdvisor Cloud

Customized sales tools, resources, and a sales dashboard, all inside the free myAdvisor Cloud platform. Sign up and get access at no cost.

Independently owned since 1982 Fountain Hills, Arizona Dedicated Relationship Manager (866) 872-9394

Ready to open the executive bonus market?

Get contracted with Brokers Alliance and put the IUL selling tool, the client presentation, and a hands-on Relationship Manager behind every Section 162 case. Call (866) 872-9394.

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