PREMIUM FINANCE

Fund large permanent coverage without liquidating the assets.

Premium financing is a policy-funding strategy for a specific segment of your book ... affluent clients who want substantial life insurance but would rather keep their capital invested. A third-party lender pays the premiums, the client repays the loan, and Brokers Alliance builds the case with you.

01 · WHAT IT IS

A funding strategy for the affluent client.

Premium financing appeals to affluent clients who want life insurance but would prefer not to liquidate their assets to pay for it. A third-party lender pays the premiums on a large permanent policy, and the client repays the loan rather than paying premiums out of pocket. It lets a high-net-worth client fund substantial coverage while keeping capital invested elsewhere, and it may prove highly lucrative for the producer who sells it.

Third-party lender funds the premium Large permanent life policy Capital stays invested Advanced-planning strategy Higher internal rate of return
02 · HOW IT WORKS

The loan does the funding, the client keeps the capital.

The lender pays the premiums into the policy and the client repays the loan instead of writing the premium checks. That structure secures the insurance the client needs while their assets stay where they can keep earning.

The lender
A third-party lender pays the premiums on a large permanent life insurance policy.
The client repays the loan
Rather than paying premiums out of pocket, the client repays the lender on the loan.
The capital keeps working
Assets stay invested elsewhere, which is how the strategy can lift the client internal rate of return.
03 · WHERE IT FITS

Built for the advanced-planning conversation.

Premium financing fits a narrow segment ... high-net-worth clients with a genuine need for large permanent coverage, the liquidity to post collateral, and the sophistication to understand interest-rate and collateral risk. It is an advanced-planning tool, not a mass-market sale. Where it fits, it opens several planning conversations.

ES Estate planning
Position a large death benefit to create or preserve an estate for the next generation.
RP Retirement planning
Build substantial permanent coverage into the plan while the client capital stays invested.
CG Charitable giving
Structure the coverage so the death benefit passes to a cause the client cares about.
BP Strategic business planning
Fund coverage for business needs without pulling capital out of the business.
High net worth Genuine need for large coverage Liquidity to post collateral Understands interest-rate and collateral risk
04 · THE RISKS TO DISCLOSE

Sold honestly, with the risks on the table.

Premium financing carries real risk, and a responsible case names it up front. There are three risks every agent should disclose, and a well-built case models conservative assumptions and a clear exit strategy so it can withstand all three.

IR Rising interest rates
Loan interest can rise over the life of the arrangement, which raises the cost of carrying the strategy.
CO Collateral
The client has to post and maintain collateral, and keep it in place for as long as the loan is outstanding.
PP Policy performance
The policy has to perform well enough to keep pace with the cost of the loan.
05 · HOW BROKERS ALLIANCE SUPPORTS THE CASE

The carriers, the lenders, and the team behind the case.

Brokers Alliance is an experienced brokerage working with trusted carriers and lenders. Those relationships mean we can find the right solution for the client need, and our point-of-sale experts bring capital and sales support to keep the process smooth for you and the client. There is no fee to the agent to access this support ... Brokers Alliance is compensated by the carrier when the case issues.

CD Case design
Advanced-planning and case-design support to structure, illustrate, and stress-test the arrangement with the right carrier and lender.
PS Point-of-sale support
Point-of-sale experts on hand with capital and sales support, so the case does not stall at the table.
NF No fee to the agent
There is no cost to access the support. Brokers Alliance is compensated by the carrier when the case issues.
Trusted carriers and lenders Independently owned since 1982 Fountain Hills, AZ (866) 872-9394
06 · COMMON QUESTIONS

Premium finance, in plain terms.

The questions producers ask most, answered straight. Bring the rest to a Premium Financing specialist.

What is premium finance life insurance?

Premium finance is a planning strategy in which a third-party lender pays the premiums on a large permanent life insurance policy, and the client repays the loan rather than paying the premiums out of pocket. It lets a high-net-worth client fund substantial coverage while keeping capital invested elsewhere.

Which clients are a fit for premium finance?

Premium finance fits a narrow segment: high-net-worth clients with a genuine need for large permanent coverage, the liquidity to post collateral, and the sophistication to understand interest-rate and collateral risk. It is an advanced-planning tool, not a mass-market sale.

What are the main risks an agent should disclose?

The principal risks are rising loan interest rates, the need to post and maintain collateral, and policy performance that must keep pace with loan costs. A responsible case models conservative assumptions and a clear exit strategy, which is why these cases should be designed with specialist support.

How does Brokers Alliance support a premium finance case?

Brokers Alliance provides advanced-planning and case-design support to structure, illustrate, and stress-test a premium finance arrangement with the right carrier and lender. There is no fee to the agent to access this support. Brokers Alliance is compensated by the carrier when the case issues.

Ready to write premium finance?

Get contracted with Brokers Alliance and put trusted carrier and lender relationships, advanced case design, and point-of-sale support behind every premium finance conversation. Whether you are an agent, an agency, or an IMO, the support is the same. Independently owned since 1982, Fountain Hills, Arizona. Call (866) 872-9394.

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