Brokers AllianceThe most tech-enabled life & annuity IMO, FMO & BGA for agents, agencies and firms.
Independent since 1982. 73+ carrier relationships, compensation that starts at the top, and proprietary technology no other IMO can hand you. Built in house, given to the partners we work with.
Brokers Alliance is an independently owned life and annuity IMO, FMO and BGA serving independent agents, agencies, and other distribution firms across the United States. Founded in 1982 by Joe Racich and led since 2009 by his son David Racich, it gives contracted partners top-tier commissions from day one, protects their downline hierarchies, and equips them with technology built in house: MyAdvisorCloud (the agent dashboard and single sign-on for the whole BA suite), MyAdvisorGrids (carrier compensation comparison), RetirementBrain (retirement-income planning), and LifeBrain (life case design).
Contracted partners also get hands-on case design, underwriting advocacy, marketing, and contracting support. Brokers Alliance is a distribution partner for the producers and firms deciding where to place their business, not a lead vendor or a captive carrier.
Most IMOs sell you commissions and carriers. We hand you the technology too.
What sets us apart is the software we write ourselves. Beyond competitive comp and 73+ carrier relationships, Brokers Alliance builds tools for the partners it serves and gives them away with the contract.
Proprietary Tech Suite
We build it in house and hand it to the partners we work with. White-label it under your own brand.
See the Comp Before You Contract
Carrier compensation you can compare side by side, case design informed by the book we actually run, and tools that put the right product in front of the client.
Protected Partnerships & Support
Your downline is yours, and it stays yours. Behind you: a contracting, underwriting, and case-management team that picks up the phone.
One platform: MyAdvisorCloud
One login for the whole book. Every tool below ships with your contract, built and provided by Brokers Alliance. Scroll through them and watch the same platform do the work.
Everything your book places, in one relationship
How the partnership actually works
The promise behind the partnership: what every contracted partner gets from day one.
Partners who stayed.
Published with permission.
“Switching to Brokers Alliance boosted my commissions compared to my old IMO. Their team handles underwriting and contracting incredibly fast, and they give me instant support whenever a client needs something. Having Louis as a professional partner is a world-class bonus.”
“I’ve worked with several IMO/FMOs over the years, and Brokers Alliance has been one of the best partners I’ve had. Their team is easy to reach, contracting is fast, and whenever I need help with a case, I know I’ll get knowledgeable support. MyAdvisorCloud has also made it easier to keep everything organized.”
“Their responsiveness, product knowledge, and case design support have consistently helped me deliver better solutions for my clients, while their contracting process and back-office support make doing business efficient and stress-free.”
“Brokers Alliance gave me access to more carriers and products that allowed me to be more competitive and provide better options for the clients that I speak with. … From a rating scale of 1 to 5, I grade Brokers Alliance a 10.”
“Louis has helped me get several difficult cases across the finish line when other resources simply weren’t enough. His case design expertise, responsiveness, and commitment to helping advisors serve their clients make Brokers Alliance a valuable partner for our firm.”
“Brokers Alliance has been an outstanding partner for my business. Lou is always available to answer my questions, and MyAdvisorCloud keeps me up to date on industry changes while providing ongoing education that helps me better serve my clients.”
Family owned since 1982. Owner-led since 2009.
"Everyone has the smarts to do things a little differently, but the ones who actually do are the ones ahead of the curve. That is why we build our own technology and hand it to the people we work with."
That is how the whole shop runs: a technologist owns it, the family has held it since 1982, and Arizona has named Brokers Alliance a Top Workplace five years straight from 2021 through 2025. Here is why that matters to you: people who like where they work stay, so the case manager who knows your book this year still knows it next year.
Before you contract
Is Brokers Alliance legit?
What does Brokers Alliance do?
Ready to place your business with a partner that builds for you?
Get contracted with Brokers Alliance and get the technology, the comp, and the team behind you.
Get Contracted