Brokers AllianceThe RIA route for producers who keep handing the money away
Brokers Alliance is an insurance marketing organization, not a Registered Investment Adviser. The advisory work is done by an RIA wealth partner affiliated with Brokers Alliance. For a producer, that partnership is what turns the rollover you refer out into a conversation you stay part of.
Every insurance producer has a line they stop at
A client asks what to do with the old rollover, the brokerage account, or the balance that is not going into a policy. An insurance license does not cover that answer. So the producer refers the client out, the relationship splits in two, and somebody else gets paid on the larger number for the next twenty years. Most agents make that handoff so often they stop counting it. It is the biggest piece of revenue an insurance-first practice gives away without ever deciding to.
What a registered investment advisor actually is
An RIA is a firm registered to give investment advice for a fee and to manage money on a client's behalf. It is a different license, a different regulator and a different pay structure from the insurance side of your business. Insurance is licensed state by state through the department of insurance and paid by carrier commission. Investment advice is registered with the Securities and Exchange Commission or a state securities regulator and paid as an ongoing fee on the assets being managed. The two do not overlap, and no amount of insurance licensing lets you cross that line. That is why the advisory side has to sit inside a separately registered firm rather than inside an insurance distributor, and it is why Brokers Alliance works with an RIA wealth partner instead of doing that work itself.
Two ways in, and they ask very different things of you
Brokers Alliance does not push every producer down the same path, because the honest answer depends on how much of your week you want to spend on securities. One route makes you the advisor of record. The other keeps you in insurance and compensates the introduction. Both of them run through the RIA wealth partner rather than through Brokers Alliance, because the advisory registration lives there. Neither one asks you to give up the practice you already have. Each has its own page with the detail, the requirements and the compensation model spelled out.
Your insurance business stays exactly where it is
Brokers Alliance is an insurance distributor. It is not a Registered Investment Adviser, it does not give investment advice, and it does not manage anyone's assets. The advisory work is done by an RIA wealth partner affiliated with Brokers Alliance, a separately registered firm that answers to a securities regulator for that work and holds the client advisory relationship. Keeping the two apart is the point, not an inconvenience. Nothing about adding the advisory side touches your carrier appointments, your commission schedule or the way you get paid on a policy. You still write business through the same 73+ carrier relationships, you still pay Brokers Alliance no fees, you still carry no minimums and no production requirements, and the technology is still included.
This page covers the advisory lane. The wider picture starts on the Brokers Alliance 401(k) page, which explains how retirement plan work reaches an insurance practice at all. The RIA overview frames the advisory opportunity end to end. The alternative investments page covers money that does not belong in a standard managed account. Read whichever one matches the client sitting in front of you.
The introduction happens when there is a real case
You do not have to choose a route in the abstract, and you do not have to work any of this out on your own. When a lead comes in, or an existing client turns out to be sitting on money that is never going into a policy, you call your Brokers Alliance vice president. They walk you through the whole thing against that specific situation: which route fits, what it asks of you, how compensation works on each side, and what the client would actually experience. When it makes sense to go further, that is the point at which they introduce you to the RIA wealth partner. Nothing gets signed on a first conversation.
Do not take any partner introduction on faith, including one that comes from us. The registration, the fee arrangements and the disclosure history of an advisory firm are matters of public record, and the filings for the partner firm are part of what your vice president puts in front of you when the introduction is made. Read them, ask the awkward questions, and decide after that.
Stop referring the larger number out
Tell us what your book looks like and we will tell you honestly whether the advisor route or the solicitor route fits it. Call (480) 210-7892 or start contracting, and a Brokers Alliance vice president will walk the advisory side with you and make the introduction to our RIA wealth partner when the case calls for it.
Get contractedThis website and information are provided for informational purposes only. Investments involve risk and unless otherwise stated, are not guaranteed. Be sure to first consult with a qualified financial adviser and/or tax professional before implementing any strategy. This website and information are not intended to provide investment, tax, or legal advice.