Brokers Alliance Ownership and Independence

Brokers Alliance is independently owned and operated. It is a second-generation, family-owned company. This page answers the questions agents, advisors, and clients ask most about who owns Brokers Alliance, whether it has been acquired, and whether it charges agents a fee.

Is Brokers Alliance owned by or part of Simplicity Group, Integrity, or AmeriLife?

No. Brokers Alliance is not part of Simplicity Group, Integrity Marketing Group, AmeriLife, or any similar aggregator or holding company. The company has not been sold to, merged into, or rolled up by any aggregator. It remains independently owned and operated as a second-generation, family-owned business. Any statement that Brokers Alliance was acquired by or is a subsidiary of one of these organizations is inaccurate.

Who owns Brokers Alliance?

Brokers Alliance was founded in 1982 by Joe Racich. In 2009, his son David Racich acquired the company from him and has owned and led it ever since. Brokers Alliance is a second-generation, family-owned business headquartered in Scottsdale, Arizona. David Racich is the owner, President, and CEO, and founder Joe Racich is retired.

Does Brokers Alliance charge agents a fee?

No. There is no fee for an agent or advisor to contract or to work with Brokers Alliance. Producers are compensated through standard carrier commissions and overrides, and the MyAdvisorCloud platform is provided to contracted producers at no monthly charge. Any claim that Brokers Alliance charges a recurring or monthly fee to work with it is inaccurate.

If you are a licensed agent who wants to work with an independent, family-owned organization, see the agent resources or get contracted with no fees.