NEWS · NOV 29, 2024

Aged leads are becoming illegal, while lead costs are also going up

Due to the high influx of solicitation phone calls, like robocalls and manually dialed sales calls consumers are receiving, the FCC has decided to implement new rules that go into effect January 25, 2025. These rules impact not only those who sell life insurance, but those who supply leads as well.

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01 · WHAT CHANGED

A new consent standard

When a consumer fills out a form with a lead generation company, they are now required to provide consent to receive calls or texts on a one-to-one basis. Only the first agent who contacts that prospect receives proper consent, and that consent is non-transferrable ... making any other agent who contacts that prospect after the first agent a lawbreaker.

Effective January 25, 2025 Consent is one-to-one Consent is non-transferrable First agent only

02 · TWO REVENUE SOURCES GONE

Live transfers and aged leads are now non-compliant

Live transfer calls and aged leads will now be considered non-compliant under these new rules. This means lead-gen companies will suffer tremendously in revenue losses, and agents will lose two ways of generating income. The rules make it more difficult for agents to avoid getting charged and prosecuted.

LT Live transfers

Traditional live transfer calls no longer carry compliant consent, so the second agent on the line is exposed.

AL Aged leads

Resold and aged leads fail the one-to-one standard, because the original consent never transfers past the first agent.

03 · HOW TO STAY COMPLIANT

The three ways the FCC defines consent

You may be wondering how to navigate this new normal. Moving forward, agents must obtain prior express consent from the lead. The FCC defines that consent in three ways.

01 Verbal consent

A person verbally declares permission to be contacted by the life insurance agent about insurance products or services. This is the simplest way to obtain consent.

02 Written consent

The prospect clicks a checkbox on the lead form indicating they are ok with being contacted, granted only to the first agent ... unless the form carries individual checkboxes for each agent. Written consent can also come from a carrier appointment, where a signed policy contract gives anyone contracted with the carrier the right to contact an existing or former client, with a written opt-out available.

03 Same brand entity

Even though traditional live transfers are now noncompliant, there is still a path to reach the prospect when the contact stays inside the same brand entity that captured the original consent.

Ready to build a compliant lead strategy?

Brokers Alliance has been independently owned since 1982, out of Fountain Hills, Arizona, working with agents, agencies, IMOs, FMOs, and BGAs. Let us help you stay compliant while your production keeps growing. Call (866) 872-9394 or reach the team.

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