Life & Annuity IMO for Agents in California

Brokers Alliance is a family-owned, independent insurance marketing organization (IMO) that has helped life and annuity agents get contracted with top carriers since 1982. If you are a California producer, we give you carrier access, case-design and underwriting support, and the agent technology to grow your book.

Get contracted in California   or call (800) 290-7226.

Selling life and annuities in California

Has its own best-interest annuity rules in addition to NAIC alignment, plus an 8-hour annuity training requirement. The largest life and annuity market in the country; index annuity and IUL volume is significant.

To write business in California you need an active producer license issued by the California Department of Insurance. Once you are licensed, Brokers Alliance gets you appointed with the carriers that write in California and matches you to the products that fit your clients.

What Brokers Alliance gives California agents

  • Contracting with dozens of life and annuity carriers that write in California, through one relationship.
  • Case design and underwriting advocacy so more of your California business gets placed.
  • The myAdvisorCloud agent platform: e-app, illustrations, and pipeline tracking.
  • A back office that has handled carrier appointments since 1982. No fees to you.

How to get started in California

  1. Confirm your active California producer license with the California Department of Insurance.
  2. Start your contracting with Brokers Alliance.
  3. We submit and track your carrier appointments.
  4. You begin writing California business with full back-office support.

Frequently asked questions

Do I need a California insurance license to contract through Brokers Alliance?

Yes. You need an active California life (and, for annuities, the appropriate line) producer license, issued by the California Department of Insurance. If you are licensed in California, we can get you appointed with carriers that write there. We can also help you add California as a non-resident state.

Which carriers can I write in California?

Carrier and product availability varies by state. Through Brokers Alliance you can get appointed with dozens of life and annuity carriers that write in California. Our contracting team confirms which products are available to you in California before you write.

Is there an annuity training requirement in California?

Most states, including California, require a one-time annuity training course plus carrier product-specific training before you can sell annuities, under the NAIC suitability framework. Check current requirements with the California Department of Insurance; we will tell you what each carrier expects.

Does it cost anything to contract?

No. Contracting and our agent support are free to you. We are paid by the carriers.

Grow your California practice

Get contracted through Brokers Alliance and start writing in California. Get contracted or create your myAdvisorCloud account.

See the carriers you can write through Brokers Alliance »

Brokers Alliance is an independent insurance marketing organization. Carrier names and product references reflect carriers through which Brokers Alliance places business for its independent agents; they do not imply endorsement or exclusive appointment. Product and carrier availability varies by state and by your licensing. This page is general information for licensed insurance professionals, not legal or tax advice.