Life & Annuity IMO for Agents in Florida

Brokers Alliance is a family-owned, independent insurance marketing organization (IMO) that has helped life and annuity agents get contracted with top carriers since 1982. If you are a Florida producer, we give you carrier access, case-design and underwriting support, and the agent technology to grow your book.

Get contracted in Florida   or call (800) 290-7226.

Selling life and annuities in Florida

Adopted the NAIC best-interest annuity standard. One of the largest annuity and final-expense markets in the country given its retiree population.

To write business in Florida you need an active producer license issued by the Florida Office of Insurance Regulation. Once you are licensed, Brokers Alliance gets you appointed with the carriers that write in Florida and matches you to the products that fit your clients.

What Brokers Alliance gives Florida agents

  • Contracting with dozens of life and annuity carriers that write in Florida, through one relationship.
  • Case design and underwriting advocacy so more of your Florida business gets placed.
  • The myAdvisorCloud agent platform: e-app, illustrations, and pipeline tracking.
  • A back office that has handled carrier appointments since 1982. No fees to you.

How to get started in Florida

  1. Confirm your active Florida producer license with the Florida Office of Insurance Regulation.
  2. Start your contracting with Brokers Alliance.
  3. We submit and track your carrier appointments.
  4. You begin writing Florida business with full back-office support.

Frequently asked questions

Do I need a Florida insurance license to contract through Brokers Alliance?

Yes. You need an active Florida life (and, for annuities, the appropriate line) producer license, issued by the Florida Office of Insurance Regulation. If you are licensed in Florida, we can get you appointed with carriers that write there. We can also help you add Florida as a non-resident state.

Which carriers can I write in Florida?

Carrier and product availability varies by state. Through Brokers Alliance you can get appointed with dozens of life and annuity carriers that write in Florida. Our contracting team confirms which products are available to you in Florida before you write.

Is there an annuity training requirement in Florida?

Most states, including Florida, require a one-time annuity training course plus carrier product-specific training before you can sell annuities, under the NAIC suitability framework. Check current requirements with the Florida Office of Insurance Regulation; we will tell you what each carrier expects.

Does it cost anything to contract?

No. Contracting and our agent support are free to you. We are paid by the carriers.

Grow your Florida practice

Get contracted through Brokers Alliance and start writing in Florida. Get contracted or create your myAdvisorCloud account.

See the carriers you can write through Brokers Alliance »

Brokers Alliance is an independent insurance marketing organization. Carrier names and product references reflect carriers through which Brokers Alliance places business for its independent agents; they do not imply endorsement or exclusive appointment. Product and carrier availability varies by state and by your licensing. This page is general information for licensed insurance professionals, not legal or tax advice.