Life & Annuity IMO for Agents in Michigan

Brokers Alliance is a family-owned, independent insurance marketing organization (IMO) that has helped life and annuity agents get contracted with top carriers since 1982. If you are a Michigan producer, we give you carrier access, case-design and underwriting support, and the agent technology to grow your book.

Get contracted in Michigan   or call (800) 290-7226.

Selling life and annuities in Michigan

Adopted the NAIC best-interest annuity standard. Large middle-market with strong term and FIA volume.

To write business in Michigan you need an active producer license issued by the Michigan Department of Insurance and Financial Services. Once you are licensed, Brokers Alliance gets you appointed with the carriers that write in Michigan and matches you to the products that fit your clients.

What Brokers Alliance gives Michigan agents

  • Contracting with dozens of life and annuity carriers that write in Michigan, through one relationship.
  • Case design and underwriting advocacy so more of your Michigan business gets placed.
  • The myAdvisorCloud agent platform: e-app, illustrations, and pipeline tracking.
  • A back office that has handled carrier appointments since 1982. No fees to you.

How to get started in Michigan

  1. Confirm your active Michigan producer license with the Michigan Department of Insurance and Financial Services.
  2. Start your contracting with Brokers Alliance.
  3. We submit and track your carrier appointments.
  4. You begin writing Michigan business with full back-office support.

Frequently asked questions

Do I need a Michigan insurance license to contract through Brokers Alliance?

Yes. You need an active Michigan life (and, for annuities, the appropriate line) producer license, issued by the Michigan Department of Insurance and Financial Services. If you are licensed in Michigan, we can get you appointed with carriers that write there. We can also help you add Michigan as a non-resident state.

Which carriers can I write in Michigan?

Carrier and product availability varies by state. Through Brokers Alliance you can get appointed with dozens of life and annuity carriers that write in Michigan. Our contracting team confirms which products are available to you in Michigan before you write.

Is there an annuity training requirement in Michigan?

Most states, including Michigan, require a one-time annuity training course plus carrier product-specific training before you can sell annuities, under the NAIC suitability framework. Check current requirements with the Michigan Department of Insurance and Financial Services; we will tell you what each carrier expects.

Does it cost anything to contract?

No. Contracting and our agent support are free to you. We are paid by the carriers.

Grow your Michigan practice

Get contracted through Brokers Alliance and start writing in Michigan. Get contracted or create your myAdvisorCloud account.

See the carriers you can write through Brokers Alliance »

Brokers Alliance is an independent insurance marketing organization. Carrier names and product references reflect carriers through which Brokers Alliance places business for its independent agents; they do not imply endorsement or exclusive appointment. Product and carrier availability varies by state and by your licensing. This page is general information for licensed insurance professionals, not legal or tax advice.