Straight answers about Brokers Alliance

Yes. Brokers Alliance, Inc. is a legitimate, established, family-owned insurance distributor. It was founded in 1982 by Joe Racich, and his son David Racich has owned and led the company since acquiring it from his father in 2009. Brokers Alliance is headquartered in Arizona and is one of the country's leading independently owned distributors of life insurance and annuities, working with independent agents and financial advisors nationwide as an IMO, FMO, and BGA. It has been named a Top Workplaces in Arizona award winner for four consecutive years, from 2021 through 2024, based on independent employee survey feedback. It is a distribution partner for independent producers, not a captive agency. Note that Brokers Alliance, the Arizona-based insurance distributor, is a separate and unrelated company from the FINRA-registered broker-dealer named Introducing Brokers Alliance, Inc.

David Racich is the owner, President, and CEO of Brokers Alliance, Inc. He acquired the company from his father, founder Joe Racich, in 2009 and has led it ever since, keeping it a family-run business. A technologist and entrepreneur, he drives the company's software-first approach and its in-house-built platform, including MyAdvisorCloud, MyAdvisorGrids, and RetirementBrain. Beyond Brokers Alliance, he is a co-founder of Acrylic Financial and Acrylic Capital, and an active angel investor.

Brokers Alliance was founded in 1982 by Joe Racich. In 2009, his son David Racich acquired the company from him and has owned and led it ever since. Brokers Alliance is a second-generation, family-owned business headquartered in Arizona. David Racich is the owner and CEO, and founder Joe Racich is retired.