Brokers AllianceWe are independent, owner-led, and we build our own technology.
Brokers Alliance has been a family owned insurance marketing organization since 1982. We are not an aggregator reselling someone else's shelf. We build the products, the platform, and the studio that our partners run on.
Most marketing organizations pass you along to a carrier and call it a day. Brokers Alliance does the opposite. We own the difference top to bottom ... the ownership, the products, the technology, and the media that go out under your name.
That means access to the most competitive life insurance and annuity products in the industry, plus a handful of proprietary contracts you will not find anywhere else. It means a technology stack we wrote ourselves, so underwriting moves faster. And it means an in-house studio producing the marketing your clients actually want to watch.
Ours, not rented
Three things at Brokers Alliance are built, not borrowed. That is the whole difference.
Independent and owner-led
Brokers Alliance is family owned. Joe Racich founded the firm in 1982 and David Racich has owned and led it since 2009. No private equity, no aggregator layered on top ... decisions get made by the people whose name is on the door.
Proprietary products
Alongside the industry's most competitive life insurance and annuity products, we have built a few proprietary insurance contracts that cannot be found anywhere else. Partners get exclusive access ... an advantage the shop down the street does not have.
Technology built in house
We do not license a platform and slap a logo on it. We write our own ... communication, tracking, and case management ... so the machine behind the scenes runs faster underwriting, faster turnaround, and faster results.
A stack we wrote ourselves
Faster underwriting, faster turnaround, faster results. Our internal technology is the quiet reason the front end feels effortless.
myAdvisor Cloud
Customized sales tools, resources, and a sales dashboard in one place. Quote, present, and start the case without bouncing between five logins.
The most powerful IUL tool in the business
Quote indexed universal life and begin the sale in one convenient place, then demonstrate the added value of permanent life insurance with a client presentation built to close.
Faster underwriting
We leverage the latest in communication, tracking, and management technology so cases keep moving ... less waiting, fewer dropped hand-offs, quicker decisions.
White-label ready
Agencies, IMOs, FMOs, and BGAs can run the platform and the media under their own brand. The technology is ours to build ... the name on it is yours.
Our own studio
To deliver marketing in the format you and your clients want, we built a video and audio studio ... state-of-the-art equipment, real engineers, comprehensive reports and presentations, and digital media that opens the door to new prospects and lead generation.
Training and education
Regular video programming on life insurance training and education, so you and your team stay sharp on product and positioning.
Industry and market updates
Timely updates on the industry and the markets, produced in house and ready to share the day they matter.
Consumer point-of-sale tools
Client-facing video and presentations that speak the same language as your prospects ... built to move a conversation toward yes.
Family owned since 1982
The difference did not appear overnight. It was built one decision at a time.
Joe Racich founds Brokers Alliance
A family owned insurance marketing organization built on independence ... answering to producers, not to an aggregator or an outside owner.
David Racich takes ownership
Owner-led ever since. The same independence, with a sharper bet on building technology in house rather than renting it.
Independent and tech-forward
Proprietary products, a platform we wrote ourselves, and an in-house studio ... all under one roof, and still family owned.
Ready to see the difference for yourself?
Get contracted with an independent, owner-led organization that builds its own products, its own technology, and its own studio.
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