At Brokers Alliance, we help life insurance agents increase production with tools, training, and proven sales systems. Here’s how you can boost your life insurance sales and grow your business in 2025.
Identify Your Target Market
Selling to everyone means selling to no one. Successful agents niche down to specialize in markets like:
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Young families
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Seniors needing final expense
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Business owners (buy-sell agreements, key person insurance)
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High-net-worth individuals (IULs, estate planning)
Tip: Tailor your messaging to your audience’s life stage and financial concerns.
Use a Needs-Based Sales Approach
Instead of pitching a policy, focus on solving problems. Use questions like:
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"What would happen to your family if you weren’t around?"
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"How would your business survive without you?"
By identifying emotional triggers, you position yourself as a problem solver - not a product pusher.
Master Product Knowledge
Understand the ins and outs of term, whole life, universal life, and indexed universal life (IUL) policies. Being able to explain benefits like cash value, death benefit, and riders clearly builds credibility and trust.
Bonus: Work with an FMO like Brokers Alliance to get access to product training and carrier updates.
Build an Online Presence
In today’s market, digital visibility equals credibility.
Digital marketing tips:
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Create an SEO-optimized website with educational content
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Use Google Business Profile to rank locally
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Share client success stories (anonymously) on LinkedIn and Facebook
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Run targeted Facebook and YouTube ads
Use Warm Leads and Referral Systems
Warm leads convert significantly better than cold leads. Build referral pipelines through:
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Mortgage brokers
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Financial advisors
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Estate planning attorneys
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Happy clients
Offer incentives or cross-referrals to strengthen these partnerships.
Leverage CRM and Automation Tools
Use a Customer Relationship Management (CRM) tool to track leads, automate follow-ups, and streamline communication. Consistent contact increases close rates and improves retention.
Brokers Alliance offers CRM integrations and automation tools to help agents stay organized and responsive.
Focus on Education-Based Selling
Most clients don’t understand how life insurance works. Host webinars, create short videos, or publish blog posts answering questions like:
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“How much life insurance do I need?”
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“What’s the difference between term and whole life?”
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“Is life insurance taxable?”
The more clients trust your expertise, the more likely they are to buy from you.
Offer Policy Reviews and Upsells
Reach out to your existing book of business and offer free policy reviews. You may uncover:
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Coverage gaps
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Expired term policies
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Life changes (new child, mortgage, business growth)
This opens the door for upsells, conversions, or cross-sales (e.g., annuities or disability insurance).
Stay Consistent with Prospecting
Top-producing agents dedicate time each week to prospecting. Whether it’s calling leads, networking, or sending emails - consistency wins.
Try this weekly goal:
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50 outbound calls
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10 in-person or virtual meetings
3 social media content pieces
Partner with a Supportive FMO
Working with the right Field Marketing Organization (FMO) gives you a major advantage. At Brokers Alliance, we provide:
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Access to top-rated carriers
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Custom quoting tools
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Pre-qualified lead programs
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Personalized agent coaching
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Sales scripts and presentation templates
To sell more life insurance, you need a system that combines relationship building, strategic marketing, and expert support. By following these proven steps and partnering with a trusted FMO like Brokers Alliance, you can scale your business, increase commissions, and build a long-lasting career.
Ready to boost your life insurance sales? Contact Brokers Alliance today to access exclusive training, leads, and tools to help you grow faster and smarter.