THE IMPACT OF BREAST CANCER AWARENESS
ON THE INSURANCE INDUSTRY

October is a big month: October Fest, The Major League Baseball Playoffs, Columbus Day, Triple Witching Hour and Halloween. But after 25 years of campaigning for research, education and empowerment, the National Breast Cancer Awareness Month dominates the month of October. And the partnership with the National Football League has delivered the largest worldwide stage to the Pink Nation. NFL players, coaches, referees, club owners and the media covering the games, all wearing the pink ribbon in tribute to the courageous women who have fought a pitch battle of life and death with breast cancer. Corporate America has joined in support the awareness campaign breast cancer and it means business. And nowhere is this more evident than the life insurance industry.

From companies like Allstate to Mass Mutual, breast cancer awareness has gone corporate. But it’s more than supporting the cause. Life insurance companies are changing their approach to underwriting women with breast cancer. And a significant leader in breast cancer underwriting is Allstate’s subsidiary Lincoln Benefit Life.

Lincoln Benefit Life, like other carriers in the impaired risk space, has adopted new risk selection methodology that reflects established systems as well as new medical advancements, with ongoing well managed medical care and follow-up. This risk selection methodology incorporates into its rating system both noninvasive and invasive breast cancers.

Because of these changes, packaging or bundling a breast cancer case with these new protocols will spotlight the case in the best possible light for the best possible underwriting offer. Lincoln Benefit Life is not only wearing the pink ribbon, but actually making an impact on the lives of women and the people they love. I'll be wearing my pink ribbon throughout October for the women in my life. I'm proud to be a member of the Pink Nation.