Brokers AllianceThe people who set the strategy and stand behind our agents
Brokers Alliance is a second-generation, family-owned distributor of life insurance and annuities. Founder Joe Racich started the company in 1982. His son, David Racich, has owned and led it since 2009.
The team that runs the operation
These are the people who set the strategy, run the operations, and support the independent agents and advisors who work with us.
It started with a teacher who refused the standard playbook
Brokers Alliance began with a six-foot-six elementary-school teacher in Illinois who sold life insurance at night and on the weekends to provide for a growing family. That teacher was Joe Racich. What started as a second job became a career, and then an industry of its own.
Soon after building his agency, Joe started a newspaper called The Illinois Broker. Most general agents at the time spent their days mailing flyers and recruiting local agents one at a time. Joe took a different path. He used the paper to bring real news to the insurance community while giving his own brokerage low-cost visibility, and competitors paid to advertise in it to reach tens of thousands of agents across the state. Within a few years it was the most widely read insurance publication in Illinois.
Joe did not stop there. He expanded the brokerage and the paper into Arizona and Nevada, then licensed the model so brokerage companies in other states could run their own regional edition while his team produced the articles and managed the advertising. Renamed Broker News, it grew to reach more than 600,000 agents across 20 regions within a decade.
That habit of questioning the standard way of doing things, and building something better, is the foundation Brokers Alliance still runs on.
David Racich, owner and CEO
David Racich is the owner, President, and Chief Executive Officer of Brokers Alliance, Inc., one of the country's leading independently owned distributors of life insurance and annuities.
He acquired Brokers Alliance in 2009 from its founder, his father Joe Racich, who started the company in 1982, and has led it ever since as a second-generation, family-owned business. The strategy he sets and the operations his team runs exist for one purpose, which is to back the independent agents, agencies, IMOs, FMOs, and BGAs who choose to build with us.
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