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The best IMO, FMO, and BGA puts its answers in writing.

Every marketing organization claims the title. Here is the criteria table instead: the questions any agent should ask any IMO, FMO, or BGA before signing, with the Brokers Alliance answers already filled in and a blank column for whoever is recruiting you.

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Founded in 1982 by Joe Racich · Owner-led by David Racich since 2009 · Fountain Hills, AZ

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The labels, and what matters more

What IMO, FMO, BGA and MGA mean, and how they differ, is covered in IMO vs FMO vs BGA vs MGA, the differences. The acronym on the door matters far less than what the organization actually does: which carriers it opens for you, how your commission level is set, whether the book you build stays yours, what the technology costs, and whether a person answers when underwriting stalls.

Brokers Alliance has done this work since 1982, across life insurance, fixed and indexed annuities, final expense, IUL, long-term care and linked-benefit, disability, and AUM and advisory support. We are not going to argue for the word best in a paragraph. We would rather hand you the questions that decide it. The table below lists them, with our answers filled in. The last column is blank on purpose: it is where you write down what everyone else tells you.

The criteria table

The questions to ask before you sign

Ask these of every IMO, FMO, or BGA that wants your contract, ours included. Get the answers in writing. An organization that will not put its answers in writing has already given you one.

The question to ask Why it matters The Brokers Alliance answer Their answer, in writing
Do you show the full commission grids before I contract? Comp quoted on a phone call is not comp in writing. Transparent grids let you compare carriers and organizations on paper, in advance. How street level and overrides actually work is a page of its own. Yes. MyAdvisorGrids puts carrier compensation grids side by side, built in house for exactly this question. Compensation comes from standard carrier commissions and overrides, and there is no fee to contract.
What is your release policy, and will you put it in writing today? Carriers generally require a release or a new appointment to move business between organizations. The rules live in contract language, and the worst time to read them is after you have decided to leave. Get every organization’s release answer in writing before you join, ours included ... that is the standing advice we publish. Brokers Alliance is built for independent producers who run their own practice, and the relationship is meant to be earned, not locked. The full process, with a model request letter, is in How to get released from your IMO.
Who owns my clients and my book of business? Captive and semi-captive structures can hold the client relationship at the house level. If the book is not contractually yours, you are building someone else’s asset. You do. Brokers Alliance is a wholesale distribution partner for independent agents and advisors. It is not a captive agency and not a lead vendor. Your clients and your practice are yours.
Are my renewals vested, and what happens to them if I leave? Renewal treatment is contract language, not a handshake. Unvested renewals quietly change the economics of every decision you make later, including the decision to leave. Compensation here is standard carrier commissions and overrides under your carrier contracts. Read the vesting language in every contract before you sign it, ours included, and keep copies of what you signed.
What production do you require of me? Some organizations tie contract levels, technology access, or support to production thresholds. A requirement is legitimate. A requirement you discover after signing is not. Brokers Alliance works with independent producers and agency principals who run their own practice. Ask the minimums question directly at (480) 210-7892 and get the answer in writing before you sign ... the same standard this table holds everyone to.
Who designs my advanced cases, and can I talk to them first? Premium finance, executive benefit, and estate cases die in generalist hands. Ask who staffs the desk, not whether one exists. A dedicated advanced-markets and IUL desk: case design, premium finance, Section 79, and estate planning support. It is a staffed desk, not a brochure page.
When a case stalls in underwriting, who works it, and how do I see status? Placement is where a distributor earns its keep. Ask how cases are tracked, who chases requirements, and whether you can see status without calling anyone. Case status, requirements, and appointment progress are tracked digitally and reviewed daily by a dedicated case-management team. Case records are tracked through our case-management system.
What technology is included, what does it cost me, and who built it? Vendor tools get licensed, rebranded, and billed back per seat. Ask what is included, what it costs monthly, and who fixes it when it breaks. Built by our own in-house development team: MyAdvisorCloud, the advisor platform and CRM, provided to contracted producers at no monthly charge; MyAdvisorGrids for carrier compensation comparison; RetirementBrain for retirement income planning; automated contracting and onboarding.
What does it cost to join, and where does your revenue come from? A wholesale distributor is compensated by carriers through commissions and overrides. Ask why one would also need to charge you. Nothing. There is no fee to contract or work with Brokers Alliance. Compensation comes from standard carrier commissions and overrides.
How many carriers do you actually process business with? Breadth is not a logo wall. Ask how many carriers the organization appoints agents with and runs cases through, not how many it lists on a page. 73+ carrier relationships, with appointment processing handled in house.
When I call, who picks up? Every organization sounds responsive while it is recruiting you. Call the main line before you sign and note who answers. A team in Fountain Hills, Arizona, at a company named a Top Workplaces in Arizona award winner five consecutive years, 2021 through 2025. People who like where they work stay, and your cases keep their history. Call (480) 210-7892 and test it.

Print this page and take it to every contracting conversation. The blank column is the point.

How to choose an IMO or FMO

The twelve questions, in plain language

Same list, stripped to the sentences you actually say out loud. An organization that answers all twelve without deflecting has told you most of what you need to know.

1

Show me the grid

For the three carriers I write most, at the level you are offering me, before I contract.

2

Send me the release policy in writing

Before I sign anything. Include any notice period and any condition tied to advances or chargebacks.

3

What happens to my downline if I leave

Point me at the clause. Not the philosophy, the clause.

4

Who designs an advanced case here

What do they hold, how fast can I reach them, and will they join a call with my client?

5

What do you do with a rated file

Walk me through it before it becomes a formal application. Who talks to the underwriter, you or me?

6

What does the technology cost me in year two

And when a tool is wrong, who fixes it, you or a vendor?

7

Is there a production minimum

Attached to my level, my override, or my contract staying active. If yes, what is the number and the period?

8

Are my renewals vested

From what date, on what schedule, and vested with the carrier or with you?

9

Show me the carrier list

And tell me which of those are actually open to me in my state at my licensing.

10

Who is my day-to-day contact

Name, and how long they have been in that seat.

11

Is the lead exclusive to me

What does it cost, what volume is realistic, and who owns the client after the sale?

12

How many days to a writing number

From signed packet. And can I see a sample commission statement?

Method

How to actually run the evaluation

Three steps. The whole thing is an afternoon of work that decides several years of income.

1

Ask everyone the same twelve

Including your current organization. Comparison only works when the questions are identical, and an incumbent that will not answer in writing has answered anyway. Send the questions by email so the replies are on the record.

2

Separate the contract from the pitch

Release, vesting, minimums and downline ownership live in the agreement. Support, technology, leads and case design live in the relationship. The first group is very hard to change later. The second you can keep testing. Weight them accordingly.

3

Test the desk before you move the book

Bring one live case, ideally a difficult one, and watch how it is handled: who calls back, how fast, and whether the answer is specific. One real case tells you more than three recruiting conversations.

By the way you sell

The best IMO for independent, term and mortgage protection agents

The twelve questions are the same for everyone. What a good answer looks like depends on the book you write. Three books, and where the table above already answers for us.

IND

Independent life agents

You own the book, so the contract terms outweigh the pitch: release, vesting and downline ownership are settled the day you sign. Our answers sit in the table above: your clients and your practice are yours, compensation is standard carrier commissions and overrides under your carrier contracts, there is no fee to contract or work here, 73+ carrier relationships with appointment processing handled in house, and MyAdvisorCloud provided to contracted producers at no monthly charge. Bring one live case first and watch how the desk handles it.

TERM

Term life agents

Term is a volume sale, so judge an organization on how a quote becomes a placed policy: whether you can run quotes and e-apps from one window, how cases are tracked and who chases requirements, and how many days to a writing number. Ask every organization the last one directly and get it in writing. Here, case status, requirements and appointment progress are tracked digitally and reviewed daily by a dedicated case-management team, and quoting and the e-app are included.

MP

Mortgage protection agents

Mortgage protection is term life sold around a closing date, so the same measures apply: the carrier list for your state, quotes and e-apps from one window, and a case desk that reviews requirements every day. Ask for the carrier list for your state in writing before you sign. Brokers Alliance is a wholesale distribution partner for independent agents and advisors, not a captive agency and not a lead vendor, and your clients and your practice are yours.

Measured, not promised

Numbers we measure on our own systems

Pulled from the case-management warehouse we run, not from a brochure. We publish what we measure and how we work, and we skip the promised clock times.

AP

Carrier appointments

Carrier appointments are processed in house by our contracting team.

CM

Cases tracked

Case records are tracked through our case-management system.

CR

Carrier relationships

73+ carrier relationships.

DR

Daily review

Case status, requirements, and appointment progress are tracked digitally and reviewed daily by a dedicated case-management team.

Built in house

Software written by our own team

Proprietary technology built by an in-house development team led by a technology-focused owner-operator. When something needs to change, the request lands with people who can ship it.

MAC

MyAdvisorCloud

The advisor platform and CRM, provided to contracted producers at no monthly charge.

MAG

MyAdvisorGrids

Commission-grid and carrier-compensation comparison, side by side, before you contract and after.

RB

RetirementBrain

Retirement income planning, built for the client conversation.

AC

Automated contracting

Contracting and onboarding automated in house, feeding the same case-management system our team reviews daily.

Before you contract

Questions agents ask

Is Brokers Alliance legit?
Yes. Brokers Alliance, Inc. is an established, family-owned insurance distributor based in Fountain Hills, Arizona. Joe Racich founded it in 1982, and his son David Racich has owned and led it since 2009. One clarification worth making: Brokers Alliance of Fountain Hills, AZ is an insurance marketing organization and is not the FINRA-registered broker-dealer named "Introducing Brokers Alliance." The two are unrelated.
Does Brokers Alliance charge agents a fee?
No. There is no fee to contract or work with Brokers Alliance. Compensation comes from standard carrier commissions and overrides, and MyAdvisorCloud is provided to contracted producers at no monthly charge. Quoting and e-app included: agents quote term and final expense in LifeBrain (becoming MyAdvisorQuotes) and run quotes and e-apps from one window. The deeper answer, including how override spreads work, is in Street-level commissions and overrides.
What is the difference between an IMO, an FMO, and a BGA?
In daily practice the labels overlap. All three describe the wholesale layer between the carrier and the producer, and a strong distributor operates as all three at once. Where an MGA fits, and when each label matters on carrier paperwork, is covered in IMO vs FMO vs BGA vs MGA.
How does switching IMOs actually work?
It starts with a conversation. The contracting team maps your current carrier appointments, then moves them over the path each carrier requires: some transfer on a release from your current organization, others through a fresh appointment. The team handles the paperwork and keeps your in-force business where it belongs. Your book stays yours the whole way. The step-by-step, including the model release letter, is in How to get released from your IMO, and Switching your IMO walks the broader move.
How do I know if Brokers Alliance fits my practice?
Brokers Alliance is a wholesale distribution partner for independent agents and advisors who run their own practice. It is not a captive agency and not a lead vendor, and it does not run scripts-and-leads retail programs. If you want purchased leads handed to you with a script, this is probably not your shop, and we say so plainly in Is Brokers Alliance right for you.
How do I choose the best IMO for life insurance?

Ask every organization you are considering the same twelve questions, in writing, and compare the answers side by side: show me the grid, send me the release policy, what happens to my downline if I leave, who designs an advanced case, what do you do with a rated file, what does the technology cost in year two, is there a production minimum, are my renewals vested, show me the carrier list for my state, who is my day-to-day contact, is the lead exclusive to me, and how many days to a writing number.

Weight the contract terms above the pitch. Release, vesting, production minimums and downline ownership are settled the day you sign and are very hard to change afterward. Support quality, technology and lead programs you can keep testing. Then bring one live, difficult case and watch how it is handled before you move the rest of the book.

What is a release, and why does it matter so much?

A release is the instrument that lets a carrier move your appointment out of one upline's hierarchy and into another's. Most carriers will not reassign an actively producing agent without one, so the release policy is effectively the exit door of the relationship.

It matters because it is decided at the beginning, in a contract you sign when leaving is the last thing on your mind, and it becomes visible years later when you want to move. Many carriers also allow reassignment after a period during which an agent writes no new business through that hierarchy, and the length of that period varies by carrier. Get the policy in writing before you sign, and confirm the carrier's own rule separately.

Can I contract with more than one IMO at the same time?

Usually you can hold contracts with more than one organization, but not with the same carrier through two different hierarchies at once. Most life carriers recognize one hierarchy per agent per carrier, so a second appointment with a carrier you are already appointed with generally requires a release rather than a second contract.

The practical version: you can often add carriers you do not currently have through a second organization, while the carriers you already write stay where they are until a release moves them. Confirm the specific rule with each carrier, because carriers differ and this is one of the places where general guidance is not a substitute for the carrier's own policy.

Which IMO is best for an independent life agent?

The one whose written answers to the twelve questions hold up, with the contract terms weighted above the pitch: release, vesting and downline ownership are settled the day you sign and are very hard to change afterward. The Brokers Alliance answers are in the criteria table on this page: a wholesale distribution partner for independent agents and advisors, not a captive agency and not a lead vendor; your clients and your practice are yours; no fee to contract or work here; 73+ carrier relationships with appointment processing handled in house; MyAdvisorCloud provided to contracted producers at no monthly charge. Then bring one live, difficult case and watch how it is handled.

Is Brokers Alliance a fit for term and mortgage protection agents?

Brokers Alliance is a wholesale distribution partner for independent agents and advisors who run their own practice, so the fit question is the same one the fit check above asks. Judge any organization on how a quote becomes a placed policy: quotes and e-apps from one window, how cases are tracked and who chases requirements, and how many days to a writing number, asked directly and answered in writing. Here, case status, requirements and appointment progress are tracked digitally and reviewed daily by a dedicated case-management team, and quoting and the e-app are included. Ask for the carrier list for your state in writing before you sign.

What questions should I ask an IMO before I contract?

Twelve, and ask all of them in writing so the answers are on the record: the compensation grid at your offered level, the release policy, what happens to your downline if you leave, who handles advanced case design, what happens to a rated underwriting file, what the technology costs in year two, whether any production minimum exists and what it attaches to, whether renewals are vested and from what date, the carrier list open in your state, the name of your day-to-day contact and how long they have held that seat, the exclusivity and cost of any lead program, and the typical number of days from a signed packet to a writing number.

The full version of each, with what a good answer looks like, is in the criteria table above.

Going deeper: Does an IMO charge a fee? · Switching your IMO · Final expense carrier tools and rate sheets

Run the table on everyone recruiting you. Then call us on it.

No fee to contract, technology built in house, and answers that sit in writing where anyone can check them. Family owned since 1982, Fountain Hills, Arizona.

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