The Importance of Social Media for Life Insurance Brokers

Jun 15, 2016

According to a recent Business Insider article, the average person spends nearly an hour on Facebook and Facebook-owned apps per day. Add other social media platforms to the mix, and it is immediately clear to see why businesses engage clients or customers and the general public in social media interaction. If you’re not using social media to market your products and project a positive public image, here are a few reasons why you need to change this now.

Expand Your Market Reach

The most obvious reason for independent brokers to use social media is to reach a larger audience. A well-managed social media campaign is good for exposure in part because it draws consumers to your Facebook page who would not otherwise see print media advertisements, billboards, or even TV commercials advertising your brand.

Consumers use social media to make educated and informed purchasing decisions. With consistent, fresh, engaging, and reliable content on your social media handles, you can compete with your greatest competitors and get a leg up on other insurance consultants who have not embraced the trend.

Maximize Your Marketing Dollars’ Utility

Run strategically, social media channels are an easy and cost-effective medium through which to inform and influence consumers. Social media allows you to reach customers more easily than traditional forms of advertising media, and in more personalized ways. It is also an excellent platform for lead generation.

Engage With the Community

Effective community and customer/client engagement is another advantage of using social media for your business. Share news highlighting the importance of adequate life insurance, post information about upcoming events that may be of interest to clients, and feature products quickly and seamlessly with everyone connected to you via social media. A strong social media presence can also help you deepen relationships with clients and business partners.

Are you convinced that a social media presence is necessary for your business but unsure how to establish one? Brokers Alliance has you covered. Our new Facebook 101 course will guide you through the steps required to make your desired impact through social media.

Not sure where to start? We’ll help. There’s a great opportunity coming up with our new Facebook 101 course. Without a strong social media presence in this day and age, an independent broker is at a comparative disadvantage to competitors. To learn more about the course, call Brokers Alliance at (800) 290-7226.


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