The Importance of Social Media for Life Insurance Brokers

Jun 15, 2016


According to a recent Business Insider article, the average person spends nearly an hour on Facebook and Facebook-owned apps per day. Add other social media platforms to the mix, and it is immediately clear to see why businesses engage clients or customers and the general public in social media interaction. If you’re not using social media to market your products and project a positive public image, here are a few reasons why you need to change this now.


Expand Your Market Reach

The most obvious reason for independent brokers to use social media is to reach a larger audience. A well-managed social media campaign is good for exposure in part because it draws consumers to your Facebook page who would not otherwise see print media advertisements, billboards, or even TV commercials advertising your brand.

Consumers use social media to make educated and informed purchasing decisions. With consistent, fresh, engaging, and reliable content on your social media handles, you can compete with your greatest competitors and get a leg up on other insurance consultants who have not embraced the trend.


Maximize Your Marketing Dollars’ Utility

Run strategically, social media channels are an easy and cost-effective medium through which to inform and influence consumers. Social media allows you to reach customers more easily than traditional forms of advertising media, and in more personalized ways. It is also an excellent platform for lead generation.


Engage With the Community

Effective community and customer/client engagement is another advantage of using social media for your business. Share news highlighting the importance of adequate life insurance, post information about upcoming events that may be of interest to clients, and feature products quickly and seamlessly with everyone connected to you via social media. A strong social media presence can also help you deepen relationships with clients and business partners.

Are you convinced that a social media presence is necessary for your business but unsure how to establish one? Brokers Alliance has you covered. Our new Facebook 101 course will guide you through the steps required to make your desired impact through social media.

Not sure where to start? We’ll help. There’s a great opportunity coming up with our new Facebook 101 course. Without a strong social media presence in this day and age, an independent broker is at a comparative disadvantage to competitors. To learn more about the course, call Brokers Alliance at (800) 290-7226.

millennial.jpg



Category: Media

Category List


Tag List

PIA (2)
living benefits (6)
Roth (1)
products (5)
business solutions (4)
rates (1)
Fixed Annuities (8)
Life Insurance Trends (19)
Brokers Alliance (8)
estate planning (2)
Legacy (1)
Life Insurance Broker (15)
Sales Concepts (12)
Leaderboard (1)
Marketing (12)
Long Term Care (3)
Life Insurance Evaluation (8)
Immediate Fixed Annuities (1)
Retirement Strategy (4)
Income (1)
advanced planning (2)
training (3)
Breast Cancer Awareness Month (4)
Deferred Fixed Annuities (1)
term life (8)
RMD (1)
leads (6)
Gender Gap (1)
Life Insurance Awareness Month (6)
business owners (4)
PPC (2)
Retirement Investment (4)
review (2)
IUL (12)
Interest Rates (1)
Brand Values (1)
Growth Opportunity (1)
Annuity Concepts (12)
FIA (1)
Social Optimization (3)
Universal Life Insurance (2)
underwriting (1)
instant decision (1)
Prospecting (4)
key person (1)
Tips (3)
Video On-Demand (2)
gul (2)
Pitch (1)
Brokers (2)
end of year (1)
Annuities (30)
premium deposit account (1)
Brokers Alliance Open (1)
Annuity Update Show (11)
Waste Management Open (1)
Webinar (1)
Income Planning Academy (1)
presentations (2)
Life Insurance Brokers (6)
Health Care (1)
Generation Y (1)
Investments (2)
Breast Cancer Research (1)
Beneficiary (1)
social security (1)
Media (2)
Cash Value (1)
Baby Boomers (1)
Social Media (8)
Tax Benefits (2)
term (6)
Alternatives (5)
Benefits (1)
Long-Term Care Awareness Month (1)
hiring (6)
Retirement Planning (23)
Additional Earning (1)
MYGA (10)
illness (1)
industry trends (1)
Variable Annuities (1)
DOL (2)
Required Minimum Distribution (1)
Millennials (6)
case studies (2)
IRA (1)
Gift (1)
sales presentations (1)
Financial Planning (20)
Financial Legacy (6)
Star Wars (1)
Donation (1)
Premium Finance (4)
Advice (1)
Retirement (10)
resources (1)
Facebook (2)
Quoting Tools (1)
Charity (2)
funeral (1)
networking (1)
Healthy Living (1)
Insurance (21)
Life Insurance Update Show (9)
Sales (23)
Life Insurance Check Up (6)
Financial (4)
Life Quotes (4)
consumer marketing (4)
sales kit (1)
Indexed Annuity (3)
life 101 (2)
Life Insurance (86)
Executive Bonus Arrangement (1)
2019 (1)
Protection (1)
E-App (1)
Charitable Giving (3)
Clients (2)
business (1)
private pension funding (1)
Market Exposure (1)
permanent life insurance (2)
Death Benefit (2)
non-med (3)
Legacy Planning (1)
business planning (6)
Mobile App (1)
Content Building (2)
march madness (1)
Training Event (1)
final expense (1)
trends (1)
buy sell agreement (1)
Best Rates (1)
advanced markets (1)
selling (1)
Alternative Investments (2)
earning opportunities (1)
Looking Forward, Giving Back (1)
injury (1)
Production (1)

Tag Cloud

Life InsuranceSocial MediagulproductsFinancial PlanningFIAAnnuity ConceptsfuneralhiringMillennialsadvanced planningLong-Term Care Awareness Monthpermanent life insuranceLeaderboardDOLFacebookBrokers AlliancenetworkingbusinessMediaLegacy PlanningtrendsE-AppGender Gapconsumer marketingGrowth OpportunityMYGAGiftFinancial LegacyLegacyterm lifenon-medresourcesStar WarsIncomeSocial OptimizationVariable AnnuitiesHealth CareLife Insurance Awareness MonthUniversal Life InsuranceBrand ValuesQuoting ToolsAnnuitiesContent BuildingRequired Minimum DistributionBaby BoomersMobile AppPitchPIAlife 101Indexed Annuityadvanced marketsFinancialRothSalesunderwritingRetirement StrategyBrokersBreast Cancer Awareness MonthIULAdditional EarningAnnuity Update ShowRetirement InvestmentMarketingLife Insurance Check UpInsurancesales presentationsfinal expenseBreast Cancer ResearchAdviceExecutive Bonus Arrangementindustry trendsbusiness ownersmarch madnessPremium FinanceillnesssellingProtectiontrainingLife Insurance TrendsleadsHealthy LivingGeneration YDeath BenefitProductionLife Insurance Update Showbusiness planningLife Quotesbusiness solutionsAlternativespresentationsDonationBeneficiaryCharitable Givingreviewearning opportunitiesend of yearInvestmentssocial security2019Life Insurance Brokerssales kitLife Insurance Brokerpremium deposit accountcase studiesInterest RatesWaste Management OpenFixed Annuitiesliving benefitsBrokers Alliance OpenProspectingClientstermWebinarVideo On-DemandRetirement Planninginstant decisionbuy sell agreementIncome Planning AcademyLife Insurance EvaluationDeferred Fixed AnnuitiesSales ConceptsratesLong Term Careprivate pension fundinginjuryIRAkey personTipsCash ValueBenefitsPPCAlternative InvestmentsRetirementCharityTax BenefitsTraining Eventestate planningImmediate Fixed AnnuitiesBest RatesMarket ExposureLooking Forward, Giving BackRMD


Archive