What Makes Social Media Content Great

Jul 27, 2016

The value of strong social media content cannot be overestimated for any business. If you’re in an industry in which social media is still emerging as a way to communicate with and market to clients, this is especially true.

But what makes social media content truly great? Criteria varies and is dependent on the market a business is catering to and its social media goals. Here are a few principles that all strong social media content adheres to.


Content Reflects Goals

Before posting any content to Facebook, Twitter, or another social media channel, read it over with your business goals and marketing strategy in mind. Does it further either of these? If it doesn’t, the content is probably unnecessary.

Catchy Titles, Headlines, and Tweets

If you’re trying to draw attention to a financial product you’ve just started offering, you could post a Tweet that reads: “Click on this link to learn about our newest annuity.” Alternatively, you could write: “Discover how this annuity can provide you with peace of mind and reliable income. Click here.” Which sounds more engaging to you?

Optimization

Social media optimization is not only about seamlessly weaving keywords you wish to rank for into your social media content. It’s also about crafting easily shareable content. The reasoning for this is simple. The higher the number of shares you get, the more potential customers you’ll be able to reach.

Positive and Consistent Tone

In order to give your brand a personality, content posted to your social media channels should be written in a consistent tone and voice. The tone of your content should also be positive. You can do this by avoiding the use of double negatives in your content and replacing words that have negative connotations with words that carry positive connotations.

Consider Competition

If you have direct competitors, the content they post on their social media feed should matter to you. Read through their content to tease out the keywords they’re trying to rank for and other social media marketing strategies they’re employing. Don’t copy content, but seek inspiration from competitors who’ve made recent changes to their social media presence and are enjoying a boom to their business as a result.


Crafting strong social media content takes time and effort, but it can really pay off. If you’re looking to hone your social media marketing strategy or familiarize yourself with the basics of creating and posting to a social media page for your business, Brokers Alliance has the tools for you. Call (800) 290-7226 to learn about our step-by-step Facebook 101 course.


social media4.jpg



Category: Media

Category List


Tag List

Financial (4)
agent resources (1)
myAdvisorCloud (4)
Inflation (1)
Annuity Update Show (11)
Life Insurance Trends (21)
march madness (1)
Pitch (1)
living benefits (8)
Financial Legacy (6)
Brokers Alliance Open (1)
Marketing (14)
Retirement Planning (24)
gul (3)
Executive Bonus Arrangement (1)
Death Benefit (2)
illness (1)
Product Updates (1)
Millennials (6)
Long-Term Care Awareness Month (1)
2019 (1)
Tips (4)
advanced planning (2)
case studies (3)
Quoting Tools (1)
Interest Rates (1)
E-App (1)
life insurance awareness (1)
Brand Values (1)
premium deposit account (1)
Healthy Living (1)
Universal Life Insurance (3)
Brokers Alliance (8)
consumer marketing (8)
Index Universal Life (1)
Retirement (13)
life concepts (1)
Gift (1)
RMD (1)
Income (1)
end of year (1)
Cash Value (1)
Insurance (21)
MYGA (10)
sales kit (2)
Additional Earning (1)
Breast Cancer Research (1)
Donation (1)
Retirement Investment (3)
PIA (2)
Compliance (1)
PPC (2)
Retirement ACE (1)
Charitable Giving (3)
Waste Management Open (1)
Required Minimum Distribution (1)
Life Insurance Check Up (7)
Life Quotes (4)
business owners (4)
key person (1)
social security (2)
Alternative Investments (2)
Training Event (1)
Social Media (8)
LifeBrain (1)
Leaderboard (1)
Sales Concepts (17)
Fixed Indexed Annuities (2)
Production (1)
Star Wars (1)
DOL (2)
Life Insurance Awareness Month (6)
Prospecting (6)
Gender Gap (1)
Breast Cancer Awareness Month (5)
Featured MAC App (2)
Sales (25)
products (5)
private pension funding (1)
Generation Y (1)
IRA (1)
Brokers (2)
Economy (1)
Financial Planning (20)
Premium Finance (5)
Media (2)
Alternatives (5)
Social Optimization (3)
business planning (6)
digital tools (1)
BlackRock (1)
earning opportunities (1)
Protection (1)
trends (1)
CSO (1)
industry trends (1)
underwriting (1)
Annuity Concepts (13)
Immediate Fixed Annuities (1)
Content Building (2)
guarantee (1)
life 101 (2)
Asset-Based LTC (1)
presentations (3)
Life Insurance Update Show (9)
Life Insurance (95)
resources (2)
Benefits (1)
Deferred Fixed Annuities (1)
term (6)
Market (1)
IUL (13)
non-med (3)
MAC App Feature (1)
Clients (2)
Looking Forward, Giving Back (1)
virtual sales (3)
buy sell agreement (1)
life happens (1)
permanent life insurance (4)
Annuities (36)
Life Insurance Brokers (6)
advanced markets (1)
Beneficiary (1)
selling (1)
PBR (1)
sales presentations (2)
Life Insurance Evaluation (8)
Mobile App (1)
leads (6)
Advice (1)
term life (10)
Health Care (2)
funeral (1)
networking (1)
Baby Boomers (1)
savings (1)
Indexed Annuity (3)
Facebook (2)
hiring (6)
Roth (1)
Fixed Annuities (9)
Legacy (1)
business (1)
Quotes (1)
rates (1)
Income Planning Academy (1)
training (9)
final expense (1)
review (2)
injury (1)
Life Insurance Broker (15)
Video On-Demand (2)
Best Rates (1)
Annuity (3)
estate planning (2)
Illustrations (1)
Investments (2)
Retirement Strategy (4)
Charity (2)
Variable Annuities (1)
quoting (1)
Webinar (4)
Long Term Care (5)
MAC (4)
analysis (1)
life insurance quotes (1)
Legacy Planning (1)
Hybrid Products (1)
tools (2)
Market Exposure (1)
business solutions (4)
Tax Benefits (2)
FIA (1)
online resources (1)

Tag Cloud

BlackRocklife insurance quotesvirtual salesBrand ValuesFinancial LegacyIndexed AnnuityLong Term CareLong-Term Care Awareness MonthCSOMobile AppFixed Indexed AnnuitiesVariable AnnuitiesAnnuity ConceptsHybrid ProductsMarketingIllustrationsRequired Minimum Distributionconsumer marketingPremium FinanceTax Benefitsbusiness planningBrokers AlliancePitchLife QuotesTraining Eventtrendspermanent life insurancereviewFIAQuoteslife 101private pension fundingInsuranceLegacyLife Insurance Update ShowAdditional Earningindustry trendsmyAdvisorCloudIncome Planning Academysales presentationsmarch madnessWebinarFeatured MAC Appliving benefitscase studieshiringFinancialPPCAlternativeslife conceptsRetirement StrategyCash Valuelife insurance awarenessAlternative InvestmentsSales ConceptsRetirementDeferred Fixed AnnuitiesLife Insurance TrendsMAC App FeatureproductsBeneficiarysocial securitysellingBrokers Alliance OpenUniversal Life Insurancelife happensinjuryClientsguaranteeearning opportunitiesFixed AnnuitiesIncomeE-AppIRAbusiness ownersquotingVideo On-DemandContent BuildingPIAratesLife Insurancesales kitDOLInflationPBRDonationGender GapAdviceanalysisbuy sell agreementtoolsInvestmentsBaby BoomersRetirement ACEtrainingonline resourcesAsset-Based LTCtermMediaFacebookSalesExecutive Bonus ArrangementBest RatesTipsresourcesBrokerspremium deposit accountInterest RatesLooking Forward, Giving BackFinancial PlanningWaste Management Openterm lifeStar WarsbusinessnetworkingAnnuityImmediate Fixed Annuitiesadvanced marketsLegacy PlanningRothnon-medgulCharityunderwritingBenefitsend of yearRetirement PlanningLife Insurance Awareness MonthMACMYGACharitable GivingProductionComplianceProtectionGiftHealth CareHealthy LivingSocial OptimizationMillennialsRMDLife Insurance BrokersLife Insurance EvaluationLife Insurance Check Upadvanced planningfinal expenseAnnuitieskey personQuoting Toolsestate planningbusiness solutionsProduct UpdatesLeaderboardSocial MediaillnessGeneration YIULagent resourcesEconomyfuneralIndex Universal LifeleadsMarketLifeBrainRetirement InvestmentBreast Cancer Researchdigital toolsDeath BenefitAnnuity Update ShowBreast Cancer Awareness MonthLife Insurance BrokersavingsMarket ExposurepresentationsProspecting2019


Archive