How to Write a Great List Article

Aug 31, 2016

Most internet users are drawn to simple, well-formatted content. List articles, offering tips and tricks, facts, or highlights pertaining to one subject or another, are a great way to capture readers’ attention. But not all list articles are created equal. If you want your next list article to stand out, follow these tips.


   1. Pick a topic

All topics you write about should relate in some way to your products, services, industry, business goals, or the industry you work in. Choose topics for which you can easily come up with several list items. It helps to think broad

   2. Choose a list article type

There are essentially three types of list articles. There’s the “how to” list article (this is one of those), the “# facts” article, and the “top tips” article. Decide which type yours will be, and keep the type in mind as you brainstorm and create.

   3. Brainstorm list items

Using your knowledge on the topic and trustworthy resources, come up with a list of possible items to include in your article. Jot down important points to make under each item

   4. Select a number

Choose how many items to include in your list article. This number should be smaller than the total number of viable list items you’ve brainstormed.

   5. Include short list items

Readers love these. Short items, with limited descriptions, also enable you to feature more items per list.

   6. Link to relevant websites

Don’t overdo it, but try to incorporate an average of one relevant hyperlink for every 100 words in your list article. Think about your link building strategy, including links to partners’ websites and industry publications.

   7. Organize your list

Once you have your list, order it in a logical manner. This could be step-by-step (as this article is), chronological, or some other type of order. If you cannot find a logical order, place your strongest items toward the beginning and end of the list.

   8. Add intro and conclusion

Once your body content is ready, tie it together with an engaging introductory paragraph and concise closing paragraph.

   9. Pick a title

Craft a title for your list article. The best titles are short, convey to the reader what he or she will find in the article, and include the number of items found within the list article

   10. Optimize

Read over your article, replacing passive verbs with active verbs and cutting out fat where possible. Incorporate keywords you want the article to rank for, and space lines apart with ease of reading in mind.


Keep these guidelines in mind the next time you craft a list article to make that article as effective as possible. For more great tips and tools that will help you hone your marketing strategy, call Brokers Alliance at (800) 290-7226 and speak with a knowledgeable advisor about how we can help you grow your independent brokerage business.

marketing2.jpg



Category: Marketing

Category List


Tag List

business owners (4)
Interest Rates (1)
hiring (6)
Cash Value (1)
Life Insurance (92)
Content Building (2)
earning opportunities (1)
Media (2)
DOL (2)
Variable Annuities (1)
underwriting (1)
Mobile App (1)
Premium Finance (5)
virtual sales (3)
MAC (1)
Alternatives (5)
Index Universal Life (1)
Income Planning Academy (1)
advanced markets (1)
digital tools (1)
march madness (1)
sales presentations (2)
Webinar (3)
Brand Values (1)
Sales (25)
Insurance (21)
Financial Legacy (6)
Benefits (1)
Retirement Strategy (4)
Quoting Tools (1)
Additional Earning (1)
Income (1)
tools (2)
social security (1)
Looking Forward, Giving Back (1)
non-med (3)
MYGA (10)
Millennials (6)
life insurance quotes (1)
Breast Cancer Awareness Month (5)
Tips (4)
Advice (1)
life 101 (2)
Protection (1)
rates (1)
Asset-Based LTC (1)
Annuities (36)
Quotes (1)
Indexed Annuity (3)
products (5)
Deferred Fixed Annuities (1)
life insurance awareness (1)
CSO (1)
Legacy (1)
FIA (1)
PPC (2)
Annuity Update Show (11)
Long-Term Care Awareness Month (1)
Executive Bonus Arrangement (1)
Financial Planning (20)
injury (1)
estate planning (2)
RMD (1)
quoting (1)
key person (1)
2019 (1)
Life Insurance Evaluation (8)
term (5)
term life (9)
Compliance (1)
business planning (6)
final expense (1)
Life Insurance Update Show (9)
Retirement ACE (1)
Healthy Living (1)
networking (1)
Annuity (3)
Brokers Alliance Open (1)
Retirement Investment (3)
E-App (1)
premium deposit account (1)
leads (6)
illness (1)
Fixed Indexed Annuities (2)
Charitable Giving (3)
Featured MAC App (1)
savings (1)
Annuity Concepts (13)
Donation (1)
Alternative Investments (2)
Long Term Care (4)
Generation Y (1)
funeral (1)
IUL (13)
Best Rates (1)
myAdvisorCloud (1)
Training Event (1)
PBR (1)
Sales Concepts (16)
Required Minimum Distribution (1)
permanent life insurance (4)
presentations (2)
training (9)
buy sell agreement (1)
Social Media (8)
Star Wars (1)
living benefits (7)
Retirement (12)
industry trends (1)
Life Insurance Check Up (6)
Clients (2)
Tax Benefits (2)
online resources (1)
Financial (4)
trends (1)
PIA (2)
Health Care (2)
Retirement Planning (24)
Investments (2)
Legacy Planning (1)
Life Insurance Trends (21)
Waste Management Open (1)
resources (2)
Life Insurance Brokers (6)
Leaderboard (1)
Facebook (2)
private pension funding (1)
Life Quotes (4)
Prospecting (6)
Universal Life Insurance (2)
Beneficiary (1)
Life Insurance Broker (15)
sales kit (2)
case studies (3)
Brokers Alliance (8)
Marketing (14)
Gender Gap (1)
life happens (1)
Video On-Demand (2)
agent resources (1)
Charity (2)
Pitch (1)
Baby Boomers (1)
Life Insurance Awareness Month (6)
Market Exposure (1)
Roth (1)
Production (1)
business (1)
Breast Cancer Research (1)
selling (1)
IRA (1)
Product Updates (1)
gul (2)
life concepts (1)
Immediate Fixed Annuities (1)
Death Benefit (2)
Social Optimization (3)
Fixed Annuities (9)
Hybrid Products (1)
consumer marketing (7)
analysis (1)
review (2)
Gift (1)
Brokers (2)
advanced planning (2)
business solutions (4)
Illustrations (1)
end of year (1)

Tag Cloud

QuotesAnnuity ConceptsAlternative InvestmentsTraining EventBrokers Alliance Openearning opportunitiesbuy sell agreementAlternativesRetirement ACEestate planningLife InsuranceLong Term Caresales presentationsLife Insurance EvaluationCash ValueLong-Term Care Awareness MonthIULAnnuity Update ShowInsuranceproductsmarch madnessMarket ExposureHealthy LivingTipsLegacy PlanningE-AppAnnuityVariable AnnuitiesUniversal Life InsuranceRequired Minimum DistributionClientsgulFeatured MAC AppGiftdigital toolsadvanced marketspremium deposit accountComplianceIncome Planning AcademyFinancial LegacyDonationindustry trendsPPCanalysisTax BenefitsRetirement Planningtoolspresentationssellingconsumer marketingBrokersMillennialslife insurance awarenessProductionContent BuildingInterest RatesIncomeIRACSOtermRothLife Insurance Brokerbusiness planningtrendsFinancialInvestmentsHybrid Productscase studiesFIALooking Forward, Giving Backreviewnon-medPitchWebinarIndexed Annuitylife 101illnesslife happensLeaderboardRMDLife Insurance Awareness Monthliving benefitsAsset-Based LTCagent resourcesunderwritingsales kitAdditional EarningAnnuitiesProtectionFixed AnnuitiesSales Conceptslife conceptsExecutive Bonus ArrangementBenefitslife insurance quotesSalestrainingbusiness solutionsVideo On-Demandterm lifenetworkingLegacyRetirementDeath BenefitBrokers AllianceGeneration YStar WarsbusinessMobile AppsavingsCharitable GivingRetirement StrategyBreast Cancer Awareness MonthBeneficiaryLife Insurance BrokersfuneralSocial MediaFacebook2019end of yearDeferred Fixed Annuitiesadvanced planningPBRRetirement InvestmentLife Insurance Check UpPremium Financeonline resourcesprivate pension fundingMYGADOLFinancial PlanningMediaMarketingProspectingBaby Boomerskey personquotingsocial securityProduct UpdatesQuoting ToolsHealth CareCharityhiringSocial OptimizationratesIllustrationsLife Insurance Trendsvirtual salesGender GapLife QuotesBrand ValuesFixed Indexed Annuitiesresourcesfinal expenseLife Insurance Update Showbusiness ownersleadsinjuryBest RatesImmediate Fixed AnnuitiesPIAWaste Management OpenMACpermanent life insuranceAdvicemyAdvisorCloudBreast Cancer ResearchIndex Universal Life


Archive