Thinking About Creating a Corporate Mascot?

Aug 03, 2016

Meet Joe the Sloth!

Mascots give companies character. A mascot can give an otherwise serious business a fun and entertaining tint, making it more accessible and memorable to the average consumer. Here are a few of the ways a mascot can benefit your business, as exemplified by Brokers Alliance’s experience rolling out a new corporate mascot it calls Joe the Sloth.

Help Consumers Understand You

Few consumers know much about life insurance, annuities, and IRAs. Using a talking animal or personified object to do your bidding, you can show consumers that these products really aren’t all that daunting. By accessorizing or dressing up your mascot in a certain way, you can convey to consumers what your business is all about. Brokers Alliance works in a slower moving world, the insurance brokerage industry, but prides itself on its penchant for fun. A mustachioed sloth, dressed as fashionably as a hipster, conveys both elements of the Brokers Alliance brand.

Communicate Brand Values

A corporate mascot can also be a key to communicating your brand’s values to consumers. Think about the Duracell bunny. Everyone who watched more than 30 minutes of TV between 1992 and 2005 knows that thing can just keep going and going and going. What about your brand would you like to make apparent to consumers? Your answer to this question should drive the mascot design process at your firm.

Reinforce Your Name

Catchy advertising pays off because it helps consumers remember companies and products they might otherwise forget. An aptly chosen mascot can go a long way in reinforcing your name in the memories of consumers who see your advertisements. Your mascot can also be a great conduit for telling stories you want consumers to hear.

These attributes of the branded mascot recently led Brokers Alliance in Arizona to roll out a bold corporate mascot. The same attributes may convince you to do something similar in the near future. If you’re looking to learn more about how to better market your brokerage business, call Brokers Alliance at (800) 290-7226. Just don’t ask for Joe the Sloth. He’s not always in.

 

2016-06-03 - Copy.png



Category: Media

Category List


Tag List

DOL (2)
products (5)
Long Term Care (3)
Retirement Strategy (4)
Deferred Fixed Annuities (1)
Best Rates (1)
Benefits (1)
Life Insurance Evaluation (8)
Retirement (10)
Gender Gap (1)
funeral (1)
Investments (2)
Premium Finance (3)
Income (1)
underwriting (1)
Roth (1)
Life Insurance Brokers (6)
Healthy Living (1)
Fixed Annuities (8)
Death Benefit (1)
case studies (2)
Financial (4)
Protection (1)
illness (1)
Income Planning Academy (1)
Life Insurance Broker (15)
Financial Planning (19)
Legacy Planning (1)
Additional Earning (1)
Leaderboard (1)
Legacy (1)
Market Exposure (1)
Training Event (1)
Production (1)
term life (7)
review (1)
Insurance (21)
Brand Values (1)
Life Insurance Update Show (9)
Life Quotes (2)
Immediate Fixed Annuities (1)
Sales Concepts (10)
Donation (1)
march madness (1)
advanced planning (1)
Social Optimization (3)
social security (1)
Life Insurance Check Up (6)
Variable Annuities (1)
Universal Life Insurance (2)
Long-Term Care Awareness Month (1)
final expense (1)
Charity (2)
Tax Benefits (2)
Generation Y (1)
Content Building (2)
Advice (1)
Retirement Investment (4)
Looking Forward, Giving Back (1)
Brokers Alliance Open (1)
injury (1)
Sales (18)
Life Insurance (81)
IUL (12)
Annuity Update Show (11)
Annuities (29)
Clients (2)
Brokers (2)
leads (5)
Retirement Planning (22)
Prospecting (3)
Cash Value (1)
trends (1)
Pitch (1)
Interest Rates (1)
Life Insurance Trends (18)
Required Minimum Distribution (1)
Millennials (6)
IRA (1)
Breast Cancer Research (1)
Growth Opportunity (1)
Indexed Annuity (3)
Media (2)
Video On-Demand (1)
Social Media (7)
Marketing (12)
Life Insurance Awareness Month (6)
Baby Boomers (1)
MYGA (9)
gul (2)
rates (1)
FIA (1)
Webinar (1)
premium deposit account (1)
consumer marketing (1)
Breast Cancer Awareness Month (4)
PPC (2)
resources (1)
Alternatives (4)
Brokers Alliance (8)
Financial Legacy (6)
RMD (1)
Facebook (2)
Health Care (1)
Star Wars (1)
Charitable Giving (2)
Annuity Concepts (12)
hiring (6)
non-med (2)
PIA (2)
living benefits (6)
Gift (1)
term (5)
Alternative Investments (2)
Waste Management Open (1)
Tips (2)

Tag Cloud

Annuity ConceptsFinancial PlanningIULRetirement PlanningLife Insurance Update Shownon-medAlternativesillnessSocial MediaunderwritingDeath BenefitVideo On-DemandHealthy LivingBreast Cancer ResearchgulAlternative InvestmentsLife Insurance Awareness MonthRetirementProtectionGrowth OpportunityLife Insurance BrokerGiftCharitySalesMarketingMediaClientsIncomeAdditional EarningLife Quotesliving benefitsBrokersPIAAnnuitiesadvanced planningLooking Forward, Giving BackreviewRetirement StrategyBrokers Alliancemarch madnessCash ValuetermFIAhiringProductionStar WarsSocial OptimizationMarket ExposureratesTax BenefitsLife Insurance Check UptrendsPremium FinancefuneralLegacySales ConceptsRetirement Investmentconsumer marketingDeferred Fixed AnnuitiesBest RatesBenefitsInvestmentsLife InsuranceLife Insurance BrokersInsuranceleadsinjuryIRAIncome Planning AcademyGender GapLife Insurance TrendsMillennialspremium deposit accountDOLContent BuildingAnnuity Update ShowProspectingBaby BoomersAdviceLife Insurance EvaluationMYGAVariable AnnuitiesRMDUniversal Life Insuranceterm lifeFacebookLegacy PlanningLong Term CareLeaderboardPPCfinal expenseFinancialTraining Eventcase studiesWebinarsocial securityCharitable GivingRequired Minimum DistributionFixed AnnuitiesresourcesImmediate Fixed AnnuitiesproductsPitchBrokers Alliance OpenBreast Cancer Awareness MonthRothDonationBrand ValuesWaste Management OpenGeneration YTipsLong-Term Care Awareness MonthIndexed AnnuityFinancial LegacyHealth CareInterest Rates


Archive