Thinking About Creating a Corporate Mascot?

Aug 03, 2016

Meet Joe the Sloth!

Mascots give companies character. A mascot can give an otherwise serious business a fun and entertaining tint, making it more accessible and memorable to the average consumer. Here are a few of the ways a mascot can benefit your business, as exemplified by Brokers Alliance’s experience rolling out a new corporate mascot it calls Joe the Sloth.

Help Consumers Understand You

Few consumers know much about life insurance, annuities, and IRAs. Using a talking animal or personified object to do your bidding, you can show consumers that these products really aren’t all that daunting. By accessorizing or dressing up your mascot in a certain way, you can convey to consumers what your business is all about. Brokers Alliance works in a slower moving world, the insurance brokerage industry, but prides itself on its penchant for fun. A mustachioed sloth, dressed as fashionably as a hipster, conveys both elements of the Brokers Alliance brand.

Communicate Brand Values

A corporate mascot can also be a key to communicating your brand’s values to consumers. Think about the Duracell bunny. Everyone who watched more than 30 minutes of TV between 1992 and 2005 knows that thing can just keep going and going and going. What about your brand would you like to make apparent to consumers? Your answer to this question should drive the mascot design process at your firm.

Reinforce Your Name

Catchy advertising pays off because it helps consumers remember companies and products they might otherwise forget. An aptly chosen mascot can go a long way in reinforcing your name in the memories of consumers who see your advertisements. Your mascot can also be a great conduit for telling stories you want consumers to hear.

These attributes of the branded mascot recently led Brokers Alliance in Arizona to roll out a bold corporate mascot. The same attributes may convince you to do something similar in the near future. If you’re looking to learn more about how to better market your brokerage business, call Brokers Alliance at (800) 290-7226. Just don’t ask for Joe the Sloth. He’s not always in.


2016-06-03 - Copy.png

Category: Media

Category List

Tag List

Protection (2)
Brokers (2)
review (2)
Training Event (1)
business owner solutions (1)
Income Planning Academy (1)
IUL (14)
MYGA (10)
Market Exposure (1)
life concepts (1)
Life Insurance Trends (21)
Index Universal Life (1)
march madness (1)
Gift (1)
Universal Life Insurance (4)
permanent life insurance (4)
living benefits (8)
networking (1)
indexed universal life (1)
Facebook (2)
Social Optimization (3)
private pension funding (1)
life 101 (2)
Asset-Based LTC (1)
Webinar (4)
Retirement Planning (24)
virtual sales (3)
advanced markets (1)
Life Insurance Brokers (6)
trends (1)
PBR (1)
Hybrid Products (1)
Looking Forward, Giving Back (1)
Insurance (21)
business solutions (4)
Sales (25)
funeral (1)
Pitch (1)
Generation Y (1)
savings (1)
earning opportunities (1)
Healthy Living (1)
Charitable Giving (3)
Baby Boomers (1)
estate planning (2)
life insurance quotes (1)
Long Term Care (5)
Financial (4)
PIA (2)
Mobile App (1)
Beneficiary (1)
Inflation (1)
Product Updates (1)
Tips (4)
Tax Benefits (2)
final expense (1)
injury (1)
sales kit (2)
Advice (1)
consumer marketing (8)
life insurance awareness (1)
Market (1)
Brokers Alliance (8)
Breast Cancer Research (1)
Additional Earning (1)
Quoting Tools (1)
Required Minimum Distribution (1)
agent resources (1)
Legacy (1)
FIA (1)
rates (1)
LifeBrain (1)
guarantee (1)
Leaderboard (1)
Death Benefit (2)
Content Building (2)
products (5)
Life Insurance Evaluation (8)
Annuity Update Show (11)
Financial Planning (20)
Annuities (36)
Executive Bonus Arrangement (1)
Donation (1)
Marketing (14)
Economy (1)
Featured MAC App (2)
Premium Finance (5)
Clients (2)
Cash Value (1)
Gender Gap (1)
key person (1)
Prospecting (6)
buy sell agreement (1)
2019 (1)
Alternative Investments (2)
Life Insurance Update Show (9)
term (6)
MAC (4)
guaranteed universal life (1)
social security (2)
Retirement (13)
Fixed Indexed Annuities (2)
Income (1)
Media (2)
Health Care (2)
illness (1)
business (1)
gul (4)
BlackRock (1)
business planning (6)
Sales Concepts (17)
premium deposit account (1)
online resources (1)
term life (10)
Charity (2)
Illustrations (1)
Brand Values (1)
Life Insurance Check Up (7)
selling (1)
Compliance (1)
Immediate Fixed Annuities (1)
Alternatives (5)
case studies (3)
Interest Rates (1)
Life Quotes (4)
Indexed Annuity (3)
Quotes (1)
tools (2)
business owners (4)
Breast Cancer Awareness Month (5)
Legacy Planning (1)
advanced planning (2)
digital tools (1)
MAC App Feature (1)
Deferred Fixed Annuities (1)
Retirement Investment (3)
Millennials (6)
life happens (1)
myAdvisorCloud (4)
non-med (3)
Financial Legacy (6)
Best Rates (1)
hiring (6)
leads (6)
presentations (3)
Video On-Demand (2)
Production (1)
Variable Annuities (1)
Retirement ACE (1)
Investments (2)
Annuity (3)
IRA (1)
CSO (1)
Brokers Alliance Open (1)
Retirement Strategy (4)
Long-Term Care Awareness Month (1)
Fixed Annuities (9)
Life Insurance (96)
underwriting (1)
Benefits (1)
resources (2)
quoting (1)
Roth (1)
Waste Management Open (1)
Social Media (8)
Life Insurance Broker (15)
training (9)
E-App (1)
sales presentations (2)
DOL (2)
Life Insurance Awareness Month (6)
Star Wars (1)
analysis (1)
end of year (1)
Annuity Concepts (13)
PPC (2)
industry trends (1)
RMD (1)

Tag Cloud

Insurancepermanent life insurancequotingmarch madnesshiringInflationAnnuityHealthy LivingLifeBrainRetirement PlanningIndexed Annuityonline resourcesAsset-Based LTCInterest RatesIncomeMAC App FeatureLegacy PlanningsavingsBlackRockLife Insurance Awareness MonthVideo On-Demandearning opportunitiesBrokers AllianceRetirement ACEAdditional EarningVariable AnnuitiestoolsMACHybrid ProductsreviewGeneration YRequired Minimum Distributionkey personbuy sell agreementClientsProductionSalesQuotesMarket ExposureRetirement StrategyContent BuildingPBRBrokersfuneralLife InsuranceMobile AppSocial MediaUniversal Life Insuranceadvanced planninglife 101networkingBrand Valuesbusiness planningguaranteeRetirementE-AppBenefitsresourcesMillennialsestate planningratesMYGADeferred Fixed AnnuitiesExecutive Bonus ArrangementDonationproductsLegacyLeaderboardIRAbusiness owner solutionsCash ValueFixed AnnuitiesProtectionCharitable GivingAdvicesales presentationsCharitybusiness ownersanalysisterm lifeconsumer marketingTax Benefitslife conceptssocial securityAlternative InvestmentsHealth CareLife Insurance Update ShowFIAImmediate Fixed Annuitiesleadscase studiesMarketIULBest RatesComplianceLife QuotesBreast Cancer Awareness Monthlife insurance awarenessnon-medfinal expensevirtual salesdigital toolsindustry trendsSales ConceptspresentationstermCSOFinancial PlanningBaby BoomersTipsFinancial LegacyFinancialAnnuitiesIllustrationsProduct Updatesbusiness solutionsend of yearguaranteed universal lifePremium FinanceLife Insurance BrokersLife Insurance EvaluationTraining Eventadvanced marketsInvestmentsmyAdvisorCloudGender GapRothSocial OptimizationAnnuity Update ShowLong-Term Care Awareness MonthDOLMediaunderwritingLife Insurance Check UpPPCDeath BenefitIndex Universal Lifetrainingtrends2019life insurance quotesLong Term CarebusinessStar WarsAnnuity ConceptsRMDLife Insurance BrokerQuoting Toolsagent resourcessales kitliving benefitslife happensFeatured MAC AppLife Insurance TrendsBreast Cancer ResearchLooking Forward, Giving BackBrokers Alliance OpenWaste Management OpenillnessEconomyRetirement InvestmentWebinarinjuryFixed Indexed AnnuitiesgulPIApremium deposit accountprivate pension fundingPitchsellingAlternativesBeneficiaryProspectingGiftIncome Planning AcademyFacebookMarketingindexed universal life