LIFE INSURANCE · PUBLISHED APRIL 2017

The DIME Method

A simple, client-ready way to size a life insurance need in one conversation. No spreadsheet gymnastics ... just four questions that add up to a number your client can understand.

Get contracted Talk to the team

01 · WHY IT WORKS

Four letters, one clear number

Most prospects freeze when you ask how much coverage they need. The DIME method removes the guesswork. It walks a client through the four obligations a policy is meant to cover, then rolls them into a single figure. It is easy to explain at the kitchen table and easy to defend on a review.

Client-friendly math Fits any first meeting Points straight to a coverage amount

02 · THE FRAMEWORK

What DIME stands for

Each letter is an obligation the family would still carry if the insured were gone. Add them together and you have the baseline face amount.

D Debt

Every balance the household owes outside of the home ... cards, auto loans, student loans, and any personal notes. Coverage clears the slate so survivors do not inherit the payments.

I Income

The paycheck the family relies on. Replace enough years of it to give survivors time to adjust, retrain, or restructure their lives without a cliff.

M Mortgage

The remaining balance on the home. Paying it off means the family keeps the house and the roof over their heads is never in question.

E Education

Future schooling for the children. Fund the plan the parents intended so the loss does not close a door that was already open.

03 · IN THE FIELD

Running it with a client

The method is a conversation, not a lecture. Ask the four questions, write the answers down in front of them, and let them watch the total build. When the client sees where the number comes from, the recommendation stops feeling like a sales pitch and starts feeling like a plan they helped design.

01 Ask, then total

Walk each letter in order and add as you go. The running sum keeps the client engaged and anchors the coverage amount in their own answers.

02 Pressure-test it

Use the total as a starting point, then adjust for existing coverage, savings, and the family's own goals. DIME sets the floor, judgment refines it.

03 Match it to product

Once the need is clear, our case-design team helps you place it ... term, permanent, or a blend that fits the budget and the timeline.

Ready to put the DIME method to work?

Get contracted with Brokers Alliance and lean on a partner that has run independent since 1982, out of Fountain Hills, Arizona. Whether you are an agent, an agency, an IMO, an FMO, or a BGA, we help you turn a simple client conversation into a placed case. Call (866) 872-9394 or reach out below.

Get contracted