Insurance Premiums: Expense vs. Investment

Jul 19, 2017

There is always a battle being waged in our budgets: is this an expense or an investment? Nearly 40% of Americans do not own a life insurance policy. This statistic makes it safe to say that the common consensus amongst consumers is that life insurance is an expense. It’s our job as advisors to show them that their premiums are, in fact, an investment.

Term Insurance with Living Benefits

We have a variety of newly-introduced term products that offer clients benefits while they’re alive. They can cover medical treatment or income replacement from chronic, critical, and terminal illness. Clients’ premiums are an investment to cover their possible, future medical expenses. Check out one of our top term with living benefits products here.

Cash Value Life Insurance

If it makes more sense for your clients to have a permanent option, we suggest offering life insurance products that accumulate cash value. Cash value life insurance (like an IUL) can be framed as an alternative or additional option to a 401(k). Instead of thinking of premiums as “bills to pay,” clients should view them as retirement contributions.

Budgeting for life insurance can feel like a chore to clients. That’s why it’s important to illustrate the true value they receive when they do find wiggle room in their budgets to make their payments. Giving up a couple coffees a week or a few cocktails at happy hour can afford them a lifetime of security.


Category: Life Insurance

Category List

Tag List

Gender Gap (1)
Retirement Planning (24)
Life Insurance (92)
savings (1)
networking (1)
Facebook (2)
Mobile App (1)
living benefits (7)
DOL (2)
term (5)
Brand Values (1)
underwriting (1)
business solutions (4)
Life Insurance Broker (15)
virtual sales (3)
agent resources (1)
Required Minimum Distribution (1)
Life Quotes (4)
permanent life insurance (4)
Life Insurance Evaluation (8)
advanced markets (1)
business (1)
Generation Y (1)
Life Insurance Trends (21)
advanced planning (2)
products (5)
Retirement Strategy (4)
Marketing (14)
Prospecting (6)
Benefits (1)
Tips (4)
final expense (1)
Protection (1)
Advice (1)
Webinar (3)
presentations (2)
illness (1)
leads (6)
Beneficiary (1)
FIA (1)
Interest Rates (1)
training (9)
end of year (1)
sales kit (2)
Immediate Fixed Annuities (1)
non-med (3)
business owners (4)
Financial (4)
Premium Finance (5)
private pension funding (1)
MYGA (10)
key person (1)
PIA (2)
Roth (1)
Long-Term Care Awareness Month (1)
Annuity Concepts (13)
Indexed Annuity (3)
Waste Management Open (1)
Content Building (2)
Compliance (1)
Additional Earning (1)
Alternative Investments (2)
PPC (2)
Gift (1)
Life Insurance Awareness Month (6)
Insurance (21)
Investments (2)
rates (1)
Life Insurance Check Up (6)
Video On-Demand (2)
consumer marketing (7)
life concepts (1)
tools (2)
funeral (1)
quoting (1)
Deferred Fixed Annuities (1)
Quoting Tools (1)
Market Exposure (1)
Long Term Care (4)
Alternatives (5)
Fixed Indexed Annuities (2)
Production (1)
online resources (1)
hiring (6)
Breast Cancer Awareness Month (5)
analysis (1)
Leaderboard (1)
trends (1)
Social Media (8)
Breast Cancer Research (1)
Millennials (6)
Retirement ACE (1)
Legacy Planning (1)
Charity (2)
digital tools (1)
Retirement (12)
Health Care (2)
business planning (6)
2019 (1)
Baby Boomers (1)
Fixed Annuities (9)
life insurance awareness (1)
industry trends (1)
Sales (25)
Financial Legacy (6)
IRA (1)
social security (1)
Charitable Giving (3)
Donation (1)
Executive Bonus Arrangement (1)
earning opportunities (1)
injury (1)
Death Benefit (2)
life insurance quotes (1)
Legacy (1)
Index Universal Life (1)
Clients (2)
Tax Benefits (2)
Life Insurance Brokers (6)
estate planning (2)
Variable Annuities (1)
gul (2)
premium deposit account (1)
Star Wars (1)
Looking Forward, Giving Back (1)
Brokers Alliance Open (1)
Brokers Alliance (8)
Social Optimization (3)
term life (9)
march madness (1)
Brokers (2)
Life Insurance Update Show (9)
Pitch (1)
Sales Concepts (16)
Product Updates (1)
E-App (1)
case studies (3)
Income (1)
resources (2)
Healthy Living (1)
Training Event (1)
sales presentations (2)
Annuities (35)
buy sell agreement (1)
IUL (13)
Best Rates (1)
Universal Life Insurance (2)
selling (1)
Annuity Update Show (11)
CSO (1)
Financial Planning (20)
Asset-Based LTC (1)
review (2)
PBR (1)
life 101 (2)
Income Planning Academy (1)
Cash Value (1)
Annuity (2)
Hybrid Products (1)
RMD (1)
life happens (1)
Media (2)
Retirement Investment (3)

Tag Cloud

AnnuitiesAdditional EarningVariable Annuitiessales kitbusiness ownersIndexed AnnuitytermCharitable Givingproductssales presentationsHealthy LivingHybrid ProductsFinancial Planninglife insurance quotesExecutive Bonus ArrangementInvestmentsLife Insurance EvaluationDeath BenefitLong Term CareVideo On-Demandonline resourcesAnnuity Update ShowDeferred Fixed AnnuitiesLooking Forward, Giving BackUniversal Life InsurancePBRkey personPIAGender GapQuoting Toolsend of yearFixed Annuitiesnon-medStar WarsInsurancelife happensBrokersprivate pension fundingcase studiesfuneralIRARMDreviewfinal expenseliving benefitshiringClientsCharityTax BenefitsSalesAnnuityTipsLife QuotesSocial OptimizationBrokers Alliance OpenSales ConceptsBest Ratesbusiness2019Training Eventvirtual salesMYGAinjuryagent resourcesProtectionsavingsRequired Minimum DistributionPPCRetirement StrategyMarket ExposureFixed Indexed Annuitiesbusiness planninglife conceptsIULProductionAsset-Based LTCestate planningPremium FinanceBrokers AllianceIncome Planning AcademyFIAPitchadvanced marketstoolsRetirementGeneration Yadvanced planningWaste Management OpenunderwritingLife Insurance TrendsE-Appnetworkingconsumer marketingWebinargulBenefitsComplianceindustry trendsBrand ValuesGiftContent BuildingRetirement ACEMobile AppMillennialsFinancial LegacyLong-Term Care Awareness MonthLife InsuranceCSOLife Insurance Awareness MonthDonationMedialife 101sellinglife insurance awarenessIndex Universal LifeBeneficiaryquotingLegacybusiness solutionsratesanalysisresourcesLegacy PlanningMarketingLife Insurance Brokersmarch madnessProduct Updatespremium deposit accountAlternativesLeaderboardAlternative InvestmentsRetirement InvestmenttrainingillnessBreast Cancer ResearchFinancialLife Insurance BrokerBaby BoomerspresentationsIncomeProspectingterm lifedigital toolsleadsSocial Mediaearning opportunitiesHealth CareDOLRetirement PlanningInterest RatesAdviceCash ValueBreast Cancer Awareness MonthFacebookLife Insurance Check UpLife Insurance Update ShowImmediate Fixed AnnuitiestrendsRothsocial securitybuy sell agreementpermanent life insuranceAnnuity Concepts