Millennials Are in Need of YOUR Services!

May 16, 2018

Life Happens and LIMRA partnered together to conduct the 2018 Insurance Barometer Study. This study takes a pulse on what consumers think about their finances, and more specifically, what they think about insurance. LIMRA and Life Happens found that, “Millennials need life insurance information and education; they are the most likely to be uncertain about product types, coverage amounts and qualifying for coverage.” The study also found that, “44% of Millennials overestimate the cost of life insurance by five times the actual amount.” With this knowledge in hand, we can see that Millennials are in need of the facts.  

Use this information as an opportunity to grow your base. Millennials may not be your top priority, but they are currently the largest generation. Once you solidify key talking points that resonate with Millennials, you’re off to the races.

Brokers Alliance provides a full suite of affordable and value-rich life insurance products to meet any Millennials needs including term with living benefits, non-med underwriting, and instant decision.

According to the 2018 Barometer Study, over half of Millennials say they’d research life insurance online, but purchase from an insurance professional. This is your time! If you’d like some insider tips and tricks, give Brokers Alliance a call at 480.296.0169, we’d be happy to help you reach out to the Millennial demographic!

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