Get Ahead of the 2019 Industry Trends

Jan 08, 2019

The end of the year brings about amazing market research on where the industry is headed into the new year. Here are some recent findings from Deloitte’s annual Insurance Industry Outlook for 2019:

Finding 1: Consumers want to do self-directed research when they are interested in buying life insurance. However, after the research, they report still wanting to talk to an advisor.

Solution 1: As an advisor, you can not only advertise your services to clients, but provide them with educational marketing pieces and videos online. If a consumer finds an educational piece on your website or social media page, they will be more likely to call you up when they are ready to discuss a purchase. You can easily download educational consumer marketing pieces through our agent resource portal: myAdvisorCloud.

Finding 2: Twenty-five percent of consumers are interested in going direct and buying life insurance online, but only 10% actually complete an online purchase.  

Solution 2: Reps at Deloitte surmise that this number drops because consumers realize that a life insurance purchase is significant and decide to seek advice from a professional before completing a purchase. Again, making sure you have a strong online presence through your website and social media pages will allow you to gain more exposure to consumers searching for life insurance in your area.

Finding 3: The life insurance industry is better prepared to serve high income individuals while under-serving the middle class market.

Solution 3: Financial advisors should be offering products that appeal and benefit middle-class families and individuals. Term products with built-in living benefits, IULs that can provide a tax-free income later in life, and even Final Expense products could be useful for consumers in this income range.

To learn more about our services and products that will help you make the best of 2019, give one of our Agent Relationship Managers a call at 480.296.0169.


Category: Sales

Category List

Tag List

rates (1)
Interest Rates (1)
Insurance (21)
business (1)
Variable Annuities (1)
march madness (1)
leads (6)
Required Minimum Distribution (1)
living benefits (6)
RMD (1)
PPC (2)
Brokers (2)
Income (1)
advanced planning (2)
Alternatives (6)
Looking Forward, Giving Back (1)
IRA (1)
Additional Earning (1)
2019 (1)
Market Exposure (1)
Gender Gap (1)
E-App (1)
Life Insurance Brokers (6)
Life Insurance Evaluation (8)
training (3)
Brokers Alliance Open (1)
buy sell agreement (1)
Legacy Planning (1)
term (6)
MYGA (10)
IUL (12)
Leaderboard (1)
underwriting (1)
non-med (3)
Social Media (8)
Retirement Planning (24)
Social Optimization (3)
savings (1)
Asset-Based LTC (1)
final expense (1)
life 101 (2)
Retirement Strategy (4)
Roth (1)
Income Planning Academy (1)
Investments (2)
industry trends (1)
Training Event (1)
Immediate Fixed Annuities (1)
Mobile App (1)
Gift (1)
gul (2)
Donation (1)
Life Insurance Awareness Month (6)
Financial Legacy (6)
Indexed Annuity (3)
hiring (6)
Beneficiary (1)
business planning (6)
Fixed Annuities (9)
Marketing (12)
Video On-Demand (2)
illness (1)
life happens (1)
Quoting Tools (1)
injury (1)
Advice (1)
Premium Finance (5)
premium deposit account (1)
business solutions (4)
permanent life insurance (4)
Prospecting (4)
Breast Cancer Research (1)
Cash Value (1)
selling (1)
Benefits (1)
Baby Boomers (1)
Healthy Living (1)
key person (1)
Financial (4)
Life Insurance Broker (15)
social security (1)
Star Wars (1)
private pension funding (1)
Life Insurance Trends (20)
consumer marketing (6)
Life Insurance Check Up (6)
Retirement (10)
Generation Y (1)
business owners (4)
Retirement Investment (4)
sales kit (1)
Legacy (1)
estate planning (2)
Webinar (1)
FIA (1)
Best Rates (1)
Annuities (31)
networking (1)
Financial Planning (20)
Tips (3)
Facebook (2)
Alternative Investments (2)
Long Term Care (4)
funeral (1)
Growth Opportunity (1)
Waste Management Open (1)
Clients (2)
Hybrid Products (1)
Life Insurance Update Show (9)
Death Benefit (2)
Fixed Indexed Annuities (1)
Deferred Fixed Annuities (1)
Media (2)
Sales Concepts (13)
advanced markets (1)
PIA (2)
Brand Values (1)
earning opportunities (1)
Life Insurance (87)
Tax Benefits (2)
resources (1)
products (5)
Sales (23)
Brokers Alliance (8)
trends (1)
Health Care (1)
presentations (2)
DOL (2)
Charitable Giving (3)
life insurance awareness (1)
Annuity Update Show (11)
end of year (1)
Long-Term Care Awareness Month (1)
Content Building (2)
Universal Life Insurance (2)
Production (1)
Protection (1)
Pitch (1)
Breast Cancer Awareness Month (4)
review (2)
term life (8)
instant decision (1)
sales presentations (1)
Annuity Concepts (12)
Millennials (6)
Life Quotes (4)
Charity (2)
case studies (3)
Executive Bonus Arrangement (1)

Tag Cloud

Life Insurance BrokerIncomenetworkingRMDWaste Management OpenDeath Benefitinstant decisionAlternativesRetirement StrategyIncome Planning Academyliving benefitsAdditional EarningLife Insurance Check UpPPCIULsavingsClientsbusiness solutionsInsuranceBeneficiaryStar WarsContent BuildingE-Appadvanced planningconsumer marketingIRAsocial securitylife happenstrainingadvanced marketsAlternative InvestmentsPIAMillennialsBrokersMarketingFacebookhiringCash ValueinjuryreviewSocial OptimizationMarket ExposureRetirementQuoting ToolsHealthy LivingBest Ratesearning opportunitiesillnessRothTraining EventBrokers AllianceCharitable GivingProductionpresentationsTax Benefitsnon-medGrowth Opportunitypermanent life insurancecase studiesFixed AnnuitiesLegacyFixed Indexed AnnuitiesLife Insurance Brokersfinal expenseRequired Minimum DistributionHybrid ProductsBreast Cancer Awareness MonthBaby BoomersBenefitsProspectingDOLLeaderboard2019private pension fundingSales ConceptsFinancial Planningend of yearlife 101Universal Life InsuranceGiftMYGABrokers Alliance OpenLife Insurance Evaluationresourcesmarch madnessAnnuitiesInterest RatesPremium FinancegulGeneration YInvestmentsBrand ValuesRetirement Planninglife insurance awarenessfuneralpremium deposit accountMobile AppLife Insurance TrendstermLooking Forward, Giving BackLong-Term Care Awareness MonthAnnuity Conceptsindustry trendssellingratesbusinessFinancialCharityVideo On-Demandbuy sell agreementkey personsales kitLife Insurance Update ShowLife Insurance Awareness MonthWebinarProtectionLegacy PlanningSocial MediaDeferred Fixed AnnuitiesLife InsuranceHealth Caresales presentationsSalesTipsBreast Cancer ResearchtrendsDonationterm lifeAdviceFinancial LegacyVariable AnnuitiesMediabusiness planningFIAImmediate Fixed AnnuitiesproductsGender Gapleadsestate planningPitchAnnuity Update ShowAsset-Based LTCunderwritingbusiness ownersExecutive Bonus ArrangementLong Term CareLife QuotesIndexed AnnuityRetirement Investment