Get Ahead of the 2019 Industry Trends

Jan 08, 2019

The end of the year brings about amazing market research on where the industry is headed into the new year. Here are some recent findings from Deloitte’s annual Insurance Industry Outlook for 2019:


Finding 1: Consumers want to do self-directed research when they are interested in buying life insurance. However, after the research, they report still wanting to talk to an advisor.

Solution 1: As an advisor, you can not only advertise your services to clients, but provide them with educational marketing pieces and videos online. If a consumer finds an educational piece on your website or social media page, they will be more likely to call you up when they are ready to discuss a purchase. You can easily download educational consumer marketing pieces through our agent resource portal: myAdvisorCloud.


Finding 2: Twenty-five percent of consumers are interested in going direct and buying life insurance online, but only 10% actually complete an online purchase.  

Solution 2: Reps at Deloitte surmise that this number drops because consumers realize that a life insurance purchase is significant and decide to seek advice from a professional before completing a purchase. Again, making sure you have a strong online presence through your website and social media pages will allow you to gain more exposure to consumers searching for life insurance in your area.


Finding 3: The life insurance industry is better prepared to serve high income individuals while under-serving the middle class market.

Solution 3: Financial advisors should be offering products that appeal and benefit middle-class families and individuals. Term products with built-in living benefits, IULs that can provide a tax-free income later in life, and even Final Expense products could be useful for consumers in this income range.


To learn more about our services and products that will help you make the best of 2019, give one of our Agent Relationship Managers a call at 480.296.0169.


achievement-adult-book-1043514.jpg




Category: Sales

Category List


Tag List

Best Rates (1)
Life Insurance Awareness Month (6)
Deferred Fixed Annuities (1)
Life Quotes (4)
business owners (4)
Executive Bonus Arrangement (1)
Retirement (10)
business planning (6)
Breast Cancer Awareness Month (4)
permanent life insurance (1)
Social Media (8)
social security (1)
Life Insurance Trends (19)
gul (2)
premium deposit account (1)
non-med (3)
industry trends (1)
Webinar (1)
Tax Benefits (2)
Income (1)
Insurance (21)
Life Insurance Update Show (9)
selling (1)
RMD (1)
Facebook (2)
Premium Finance (4)
funeral (1)
case studies (2)
resources (1)
private pension funding (1)
Brokers (2)
Healthy Living (1)
Training Event (1)
illness (1)
networking (1)
Life Insurance Evaluation (8)
presentations (1)
Annuity Concepts (12)
Required Minimum Distribution (1)
Cash Value (1)
Video On-Demand (2)
Long Term Care (3)
consumer marketing (3)
Additional Earning (1)
key person (1)
Gender Gap (1)
Waste Management Open (1)
living benefits (6)
Looking Forward, Giving Back (1)
Universal Life Insurance (2)
Benefits (1)
Charitable Giving (3)
products (5)
buy sell agreement (1)
advanced planning (2)
Annuity Update Show (11)
hiring (6)
Brand Values (1)
Financial Planning (20)
trends (1)
Millennials (6)
Financial (4)
training (3)
Clients (2)
Life Insurance Brokers (6)
estate planning (2)
PIA (2)
Life Insurance Check Up (6)
Mobile App (1)
Media (2)
E-App (1)
term (6)
Pitch (1)
Immediate Fixed Annuities (1)
Alternative Investments (2)
Growth Opportunity (1)
business solutions (4)
Life Insurance Broker (15)
Brokers Alliance (8)
Health Care (1)
Annuities (30)
Variable Annuities (1)
MYGA (10)
march madness (1)
end of year (1)
Breast Cancer Research (1)
IUL (12)
instant decision (1)
Baby Boomers (1)
Tips (3)
rates (1)
sales kit (1)
Fixed Annuities (8)
Life Insurance (86)
Indexed Annuity (3)
Legacy (1)
Financial Legacy (6)
Roth (1)
IRA (1)
term life (8)
Social Optimization (3)
Legacy Planning (1)
Advice (1)
FIA (1)
Investments (2)
life 101 (2)
Retirement Investment (4)
DOL (2)
Marketing (12)
Interest Rates (1)
Long-Term Care Awareness Month (1)
earning opportunities (1)
Retirement Planning (23)
final expense (1)
leads (6)
Generation Y (1)
Market Exposure (1)
2019 (1)
Sales (23)
injury (1)
Prospecting (4)
Gift (1)
review (2)
Alternatives (5)
Income Planning Academy (1)
PPC (2)
Production (1)
Sales Concepts (12)
sales presentations (1)
Retirement Strategy (4)
Quoting Tools (1)
Content Building (2)
Brokers Alliance Open (1)
Star Wars (1)
Donation (1)
Beneficiary (1)
Leaderboard (1)
advanced markets (1)
underwriting (1)
Death Benefit (2)
business (1)
Protection (1)
Charity (2)

Tag Cloud

social securitybusiness ownersBest RatesBeneficiaryImmediate Fixed AnnuitiesDeath BenefitLegacyGrowth OpportunityContent BuildingnetworkingunderwritingLeaderboardconsumer marketingMarketinginstant decisionDeferred Fixed AnnuitiesCharityMarket Exposureearning opportunitiespermanent life insuranceProtectionLife Insurance Awareness Monthnon-medPremium Financekey personIULInsuranceTax BenefitsDOLTipsMYGASocial Mediabusiness solutionsFinancialcase studiesAnnuity ConceptspresentationsratesVariable Annuitiesestate planninglife 101march madnessIncomeAlternative InvestmentsinjuryDonationLife QuotesLooking Forward, Giving BackVideo On-DemandRetirementWaste Management OpenLong-Term Care Awareness MonthIndexed AnnuityBrokersterm lifeCharitable GivingAdditional EarningLegacy Planning2019business planningleadsLife Insurance BrokerInvestmentsInterest RatesFacebookBenefitsBrokers AllianceLife InsuranceresourcesGeneration YRothLife Insurance EvaluationBrand ValuesGiftRMDProductionAnnuitiesBreast Cancer Awareness MonthtermtrendsLife Insurance Check UpPPCLife Insurance BrokersAnnuity Update Showsales presentationsFinancial PlanningRetirement StrategyLife Insurance Trendsbusinessliving benefitsExecutive Bonus Arrangementend of yearAdvicetrainingMobile AppProspectingGender GapTraining EventUniversal Life InsuranceSocial OptimizationSales ConceptsPitchBrokers Alliance OpenproductsLong Term CareRetirement PlanningBaby BoomersHealth CareFixed AnnuitiesgulSalesMillennialsillnesshiringprivate pension fundingIncome Planning AcademyFinancial LegacyLife Insurance Update Showadvanced marketsreviewMediaStar WarsPIAindustry trendsfuneralRequired Minimum DistributionIRARetirement InvestmentBreast Cancer ResearchHealthy Livingbuy sell agreementsellingadvanced planningQuoting ToolsCash Valuepremium deposit accountsales kitAlternativesWebinarfinal expenseE-AppFIAClients


Archive