BA Blog

Are you interested in learning new and innovative ways to blow the competition the away? Well start packing, because we’re bring our tips, tricks, and training to Chicago! Our Income Planning Academy for the month of September will cover new and innovative ways to position and market Permanent Life Insurance and Guaranteed Annuity products.

The ability to adapt to and exploit change has helped many a business succeed over the years. A part of the office in which we’ve seen an inordinate amount of change in just the past few years is the marketing department. Marketing is undergoing several dramatic shifts, and businesses who don’t keep up with these changes and game their strategies accordingly stand to lose much. Here, we look at a few of the most profound changes we’ve seen and the factors driving these changes.

The life insurance industry is going through some long-anticipated and somewhat overdue changes. Unless you keep up with the trends, it will be hard to keep up with your competition.

Mascots give companies character. A mascot can give an otherwise serious business a fun and entertaining tint, making it more accessible and memorable to the average consumer. Here are a few of the ways a mascot can benefit your business.

The value of strong social media content cannot be overestimated for any business. If you’re in an industry in which social media is still emerging as a way to communicate with and market to clients, this is especially true.

Brexit came as a shock to almost all of us on this side of the “pond.” Rapid market fluctuations that occurred in the aftermath of Britain’s decision to depart from the European Union made it clear that Brexit would impact more than just the British and Europeans.

That’s right. Life insurance isn’t just for high-earning desk workers. It’s for everybody whose life has quantifiable value to dependents or other members of society. If you are a stay-at-home parent, or you have clients who are stay-at-home parents, pay attention. This post was written just for you.

Individuals who don’t have life insurance, particularly young Americans, tend to overestimate the costs of various life insurance policies, and not just by a little bit. The most recent Insurance Barometer Study by Life Happens and LIMLA found that Americans under the age of 25 estimate life insurance costs to be four times as great as they actually are.

Have you wanted to work for one of the Top Companies to Work for in Arizona? A company that provides you not only with a competitive salary and great benefits, but also with wonderful opportunities to expand your skillset and grow within the company. Brokers Alliance isn’t just a place to work. It’s a place to build a career. It’s a place you can thrive.

According to a recent Business Insider article, the average person spends nearly an hour on Facebook and Facebook-owned apps per day. Add other social media platforms to the mix, and it is immediately clear to see why businesses engage clients or customers and the general public in social media interaction. If you’re not using social media to market your products and project a positive public image, here are a few reasons why you need to change this now.